Website Design, Video Production and Social Media for Allset HVAC Company
Client: All Set HVAC
Location: Arlington Heights, IL
All Set Heating & Cooling is an Arlington Heights HVAC contractor serving Chicago’s North and West Suburbs with heating, air conditioning, ductless mini splits, indoor air quality solutions, and HVAC maintenance plans — and home of the $99 Air Score Test, a professional in-home indoor air quality evaluation. As a growing local contractor in one of the most competitive home-service markets in Chicagoland, All Set needed more than a brochure site: they needed a platform that ranks, converts, and feeds itself with content. AdverGroup delivered a complete package — a conversion-focused contractor web design, professional video commercial production, and ongoing social media content — all built to turn one differentiator, the Air Score Test, into a lead-generation engine.
An SEO Optimized Contractor Website Built Around One Big Idea
Most HVAC websites say the same three things: we repair, we install, we maintain. All Set’s site is built around what makes them different — we test before we recommend. AdverGroup designed the entire site architecture to funnel visitors toward the $99 Air Score Test, with dedicated conversion-optimized pages for Air Score Testing, Indoor Air Quality, Heating Services, Air Conditioning Services, Mini Split Systems, and HVAC Maintenance Packages — each written for the way Northwest Suburbs homeowners actually search, from “why is my house so dusty” to “furnace repair near me.”
This HVAC contractor website design included:
- Custom WordPress contractor web design with a consistent conversion system — branded CTA buttons, tap-to-call phone links, and the $99 Air Score offer visible throughout the site.
- Custom iconography and visual identity — a full custom icon set illustrating air quality symptoms and testing factors (dust, allergens, odors, humidity, CO₂, airflow) designed to make invisible air problems instantly recognizable.
- Conversion-optimized service pages for heating, cooling, mini splits, indoor air quality, and maintenance plans — each closing with clear calls to action.
- Local landing pages for 45+ Chicagoland communities, deployed with SEO-PageDuplicator by AdverGroup, our proprietary plugin that generates city-optimized pages at scale.
- AI SEO GEO optimization via ai SEO GEO by AdverGroup — page-level titles, metadata, and structured data engineered for Google and AI answer engines like ChatGPT and Gemini.
- A 47-question SEO/GEO FAQ system powered by WP FAQ by AdverGroup — every question a ~60-character page title, every answer an optimized article built to capture featured snippets and AI citations.
- Maintenance Club sales pages presenting All Set’s three-tier plan lineup (Essential Comfort, Healthy Home, Total Comfort Plus) with add-ons and online enrollment.
- Responsive design tuned for phones, tablets, and desktops, with site-wide speed optimization for fast, Core Web Vitals-friendly loads.
Branding the $99 Air Score Test
The Air Score Test is All Set’s answer to “why call you instead of the other guys?” — so AdverGroup built it a brand of its own. Custom icon systems for the six air quality factors, symptom cards that let homeowners self-identify their problems (“dust everywhere,” “musty odors,” “uneven temperatures”), a scored 0–100 report presentation, and AirAdvice certified consultant branding all work together to position a $99 test as the obvious first step for any comfort or air quality concern. Every service page on the site loops back to it.
Video Commercial Production & Social Media
A great website works even harder when it is fed by great content. Drawing on more than 25 years of commercial audio and video production experience, AdverGroup’s in-house team produces professional video commercials and social reels for All Set Heating & Cooling — short-form, mobile-first spots like the reel featured above, built for the platforms where homeowners actually spend their time. Every spot opens and closes with an animated video logo produced by AdverGroup, giving All Set a broadcast-quality brand signature across every video.
This ongoing content engagement includes:
- Professional video commercial production — branded spots introducing the Air Score Test and All Set’s whole-home, whole-system approach.
- Animated video logo production — a custom motion logo for All Set that anchors every commercial and reel with a consistent, professional brand stamp.
- Social-first vertical reels formatted for Facebook and Instagram, designed to stop the scroll and drive viewers to the $99 offer.
- Ongoing social media content keeping the brand active across channels and funneling traffic back to the website’s scheduling tools.
- Consistent branding across website, video, and social profiles — one message everywhere: test first, fix the cause, and you’re All Set.
By combining a conversion-focused contractor web design, AdverGroup’s proprietary WordPress plugin suite, AI SEO GEO optimization, city-level local SEO at scale, and ongoing video and social media production under one roof, AdverGroup gave All Set Heating & Cooling a complete digital platform built to dominate local HVAC and indoor air quality search across Chicago’s North and West Suburbs.
Contractor Web Design FAQ for All Set HVAC
What is the $99 Air Score Test and why was this contractor website built around it?
The Air Score Test is All Set’s professional in-home indoor air quality evaluation, and it’s the thing that sets them apart from other HVAC contractors. We built the entire site architecture to funnel visitors toward the test, with custom iconography and a scored 0–100 report presentation that makes invisible air problems easy for homeowners to understand.
How do the 45+ local landing pages work on this contractor web design?
We deployed city-optimized landing pages for more than 45 Chicagoland communities using SEO-PageDuplicator by AdverGroup, our proprietary plugin that generates local pages at scale so All Set can rank across its full North and West Suburbs service area.
What does the 47-question FAQ system do for All Set’s SEO?
It’s powered by WP FAQ by AdverGroup, with every question written as a roughly 60-character page title and every answer built as its own optimized article, aimed at capturing Google featured snippets and citations from AI answer engines.
What is AI SEO GEO and how does it apply to this contractor website?
ai SEO GEO by AdverGroup is our proprietary plugin for page-level titles, metadata, and structured data, engineered so the site is understood by both traditional search engines and AI answer engines like ChatGPT and Gemini.
What ongoing video and social media work does AdverGroup provide for All Set?
AdverGroup produces professional video commercials and social-first vertical reels for Facebook and Instagram, each opening and closing with a custom animated video logo, plus ongoing social media content that drives traffic back to the site’s scheduling tools.
Contact AdverGroup today to build an SEO optimized contractor website backed by video production and social media that actually generates leads. Visit our contractor web design services page to see how we build SEO-optimized websites for HVAC contractors nationwide. We create professional websites, custom WordPress and WooCommerce plugins, SEO / GEO campaigns, video production, and social media management for HVAC contractors, home service companies, and all customer-focused businesses.
