As AI tools like ChatGPT, Bing Copilot, and Google Gemini become more integrated into how people search for services, we’re entering a new era of digital visibility. More and more, users are asking ChatGPT for local recommendations — and clicking the links it provides.

At AdverGroup, we’ve noticed a growing number of client websites receiving traffic directly from ChatGPT, Gemini and Copilot labeled as a referral source in their analytics. This opens up a powerful new opportunity for local businesses to earn visibility beyond traditional search engines.

So, how do you get your business (or your clients’ businesses) recommended by ChatGPT, Gemini and Copilot when someone searches for a local service in places like Chicago and the North Suburbs?

Here’s how to optimize for this new wave of AI search.

 1. Use LocalBusiness Schema Markup

AI tools rely on structured data to understand and categorize websites. By using schema.org LocalBusiness markup, you’re helping ChatGPT, Gemini and Copilot understand:

• What your business does
• Where it operates
• When it’s open
• How it’s reviewed

Add specific subtypes like HVACBusiness, Electrician, or Plumber depending on the industry.

 2. Optimize for Location-Based Search Intents

Make sure your website:

• Clearly lists your service areas (e.g., “Serving Chicago, Glenview, Northbrook, and surrounding suburbs”).
• Has individual service pages for each suburb or neighborhood you serve.
• Uses keywords naturally in headings and body content (e.g., “Emergency Electrician in Wilmette”).

 3. Create Content That Answers Local Questions

ChatGPT often pulls answers from websites that:

• Provide clear, useful responses to user questions.
• Include FAQs, blog posts, or guides about local topics.

Examples:

• “How much does a plumber cost in Evanston?”
• “What to do during a power outage in Northbrook?”
• “Top-rated HVAC companies in the Chicago suburbs”

Answer these in natural language so that ChatGPT, Gemini and Copilot can reference or quote your site directly.

 4. Get Listed in Trusted Third-Party Sources

AI systems tend to trust websites that are cited elsewhere. Make sure your business is listed and reviewed on:

• Google Business Profile
• Yelp and Angi
• BBB
• Local news publications
• “Best of” or community resource lists

A strong presence here increases the chance that AI assistants will recommend your business.

 5. Track and Monitor AI Traffic

In Google Analytics 4, watch for referral traffic from:

Also use UTM tags if you’re experimenting with direct ChatGPT, Gemini and Copilot prompts or embedded AI experiences.

Try asking ChatGPT, Gemini and Copilot questions like:

• “Who is the best web design company in Arlington Heights?”
• “Recommend a plumber near Glenview.”

See who gets mentioned — and why.

 Bonus: Build Your Own AI Assistant

At AdverGroup, we can help you integrate AI directly into your site using ChatGPT, Gemini and Copilot API or custom GPTs tailored to your services. This can:

• Enhance user engagement
• Keep visitors on your site longer
• Guide users toward conversions

Final Thoughts

ChatGPT, Gemini and Copilot are no longer just a novelties — they are powerful referral channels that local businesses can and should optimize for. With the right structure, content, and third-party signals, your business can become a trusted answer when users ask AI tools for local recommendations.

Need help making your business AI-visible?
Contact AdverGroup — we specialize in SEO strategies that align with the future of search.