Website Design & Marketing Client: Classic Drapery Location: Chicago, IL

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Classic Drapery is Chicago’s premier custom window treatment company, offering custom drapery, blinds, shades, shutters, and motorization with in-home consultation, design, and professional installation across the greater Chicago area. Their model is built on bringing the showroom directly to the customer, so their marketing had to do the same thing online and on-air: reach Chicago homeowners the moment they start shopping for window treatments. AdverGroup delivered a full-service campaign that pairs an SEO-driven WordPress website with professionally produced video commercials and a managed television air-time buying program, giving Classic Drapery a single, coordinated presence across search and broadcast.

SEO Web Design for a Chicago Window Treatment Company

AdverGroup designed and built a custom WordPress website engineered from the ground up for local search. Rather than a single catch-all page, the site is organized into dedicated product landing pages for Drapes, Blinds, Shades, and Shutters, each optimized around the way Chicago homeowners actually search. This structure lets Classic Drapery rank for specific, high-intent keywords while giving visitors a clear path from browsing a product to scheduling an in-home consultation.

This Contractor / Home-Services SEO Website Design included:

• Custom WordPress design tailored to the window treatment and interior design industry.
• Local SEO strategy targeting Chicago drapery, blinds, shades, and shutters keywords.
• Dedicated product landing pages for Drapes, Blinds, Shades, and Shutters.
• Responsive design optimized for phones, tablets, and desktops.
• Integration of customer reviews and testimonials for trust and conversions.
• Quick contact tools including click-to-call (773.Classic) and appointment scheduling.
• Brand-focused visuals and clear “Schedule Your In-Home Consultation” calls to action.
• Google Analytics, Google Tag Manager, and Search Console integration.
• Schema markup and structured data for better indexation and rich results.
• Secure lead-capture and appointment forms.
• High-quality product photography, licensed imagery, and video integration.
• Social media integration and content feeds.

SEO-Optimized Content Strategy: Every page was written with search intent in mind, including optimized titles, metadata, and keyword-rich content covering custom drapery, wood blinds, shades, plantation shutters, and motorized window treatments throughout Chicago and the surrounding suburbs.

Video Commercial Production

To carry the Classic Drapery brand beyond the website, AdverGroup produced broadcast-ready video commercials designed to showcase the quality, craftsmanship, and convenience of their in-home service. Our video production covered the full pipeline from creative concept to final delivery:

• Concept & scripting built around Classic Drapery’s core promise, “We bring the showroom to you.”
• On-location and product filming highlighting custom drapery, blinds, shades, shutters, and motorization in real Chicago homes.
• Professional editing, color grading, and motion graphics, including on-brand titles, logo animation, and clear calls to action.
• Voiceover and licensed music to reinforce the premium, elegant tone of the brand.
• Delivery in multiple formats and durations for television, social media, and website use.

The result is a consistent set of commercials that translate the same look, message, and offer from the website onto the screen, so a viewer who sees the TV spot recognizes the brand the moment they land on the site.

By combining production and media buying under one roof, AdverGroup gave Classic Drapery a coordinated campaign where the website, video commercials, and TV placements all reinforce a single message and drive measurable leads.

The finished engagement gives Classic Drapery a modern, SEO-driven website backed by professionally produced commercials and a managed television air-time program, all working together to drive more qualified leads and in-home consultations across Chicago. Contact AdverGroup today to build a website that is optimized for SEO, produce a commercial that sells, and buy the air time to get it seen. We create professional websites, video commercials, and media campaigns for home services, retail, and all customer-focused businesses.