Stop losing traffic to broken links.
Every site migration, slug change, or content cleanup leaves a trail of dead URLs — and every dead URL is lost rankings, wasted ad clicks, and visitors hitting a 404 instead of your offer. WP-301 gives you a fast, no-nonsense way to catch all of it and send every old link exactly where it should go.
Add a redirect the way you’d expect: pick a type, enter the old URL and the new URL, click Add Redirect. Done. But where WP-301 pulls ahead is scale — when you’re moving a whole site, you don’t want to type 300 redirects by hand.
What WP-301 delivers
- Bulk CSV import & export. Migrate an entire redirect map in one upload. Export your rules anytime for backup or to move them to another site. A downloadable sample CSV is built right into the admin so your format is always correct.
- A forgiving importer. Real redirect maps are messy. WP-301 reads spreadsheets straight out of Excel or Google Sheets — it handles BOM characters, stray line breaks, placeholder cells, and even REDIRECT/REMOVE shorthand, mapping them to the right status codes automatically.
- Every redirect type you need. 301 (permanent), 302, 307, 308, plus 410 “Gone” and 451 for content you’re retiring — not just plain 301s.
- Three matching modes. Exact path, path prefix, or full regex with $1/$2 capture groups for pattern-based rules across whole URL structures.
- Query-string preservation. Keep tracking parameters (utm_, gclid, and more) intact through the redirect so your analytics and ad attribution don’t break.
- A clean management dashboard. Search, sort, edit, pause, or bulk-delete rules from a familiar WordPress list table. Every rule can be edited at any time.
- Hit tracking. See how many times each redirect has fired and when it was last used, so you know which rules are pulling weight and which are dead.
- Lightweight and self-contained. Redirects run early on each request from a single optimized database table. No page-builder dependency, no external services, no subscription.
Who it’s for: Agencies handling client migrations, SEO professionals consolidating URLs, and site owners who want redirects managed properly without a bloated all-in-one SEO suite or a recurring bill.
Built by AdverGroup, a Chicago web design and digital marketing agency — the same tools we use on our own client sites, now available for yours.
Install, activate, import your redirect map, and protect your traffic in minutes.
