What is Search Engine Optimization (SEO)?

SEO is the process of improving the visibility of a website or web page in search engines through natural, unpaid, organic or algorithmic search results.

In general, the higher a website ranks on a search results page, and the more frequently it appears in search results, the more visitors it can receive from search engine users. SEO can target many different types of searches, including general content, image search, local search, video search, news search and industry-specific search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual keywords and phrases entered into search engines and which search engines are preferred by the target audience. Optimizing a website may involve editing its content, HTML and associated coding to increase its relevance to specific keywords and remove barriers that prevent search engines from properly indexing the website.

Promoting a website to increase the number and quality of backlinks, also known as inbound links, is another important SEO strategy.

The acronym “SEO” may also refer to a search engine optimizer, which is a consultant or company that performs optimization services on behalf of clients. AdverGroup does exactly that.

As an experienced search engine optimization provider, AdverGroup offers SEO as a stand-alone service or as part of a broader digital marketing campaign. Because effective SEO may require changes to a website’s source code, structure and content, SEO strategies are often incorporated directly into website development and design.

We implement search-engine-friendly fundamentals throughout our client websites, including navigation menus, content management systems, page content, images, videos, structured data and e-commerce shopping carts.

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