AdverGroup 1-847-401-6733
Local Website Design and Development Company in Chicago Arlington Heights and Buffalo Grove
20 YEAR ANNIVERSARY sized

1-847-401-6733

Menu not found

Contractor

Doctor Web Design, SEO & Video Production for Eastern Healing Traditions in Grayslake

Published: 27 May 2025
Written by John S. Guccione
No comments
Categories: Web Design Portfolio

Acupuncture website design and medical web design for Eastern Healing Traditions in Grayslake, IL

Website Design Client: Eastern Healing Traditions | Doctor Vel Natarajan, DACM

Location: Grayslake, IL 60030

VIEW WEBSITE

This licensed Doctor of Acupuncture and Chinese Medicine needed some simple updates to his website. Though he already had a website, it had not been updated in some time and he knew it was lacking in search engine optimization. He was referred to AdverGroup by a friend who was familiar with our medical web design and search engine optimization services. We first implemented a smaller maintenance package that allowed us to make the initial simple updates that he desired. The Doctor then purchased another maintenance package which allowed us to take time to visit his location in Grayslake to take photos, videos and produce a video commercial that would help him boost his business on social media.

Professional Video Production w/ Pro Voice Narration included with this Website Redevelopment Project

This client directed AdverGroup to create a professional video commercial, complete with high-quality female voice narration. After rewriting and optimizing the content for their website, we gained an in-depth understanding of this local Doctor’s eastern healing medicine practices. This allowed us to craft a concise and compelling voiceover script that effectively highlights all of his services.

Not only did our client receive a complete website redesign, but they also gained a powerful marketing tool in the form of their video commercial production. This allowed them to effectively showcase their services and expertise to potential clients through a visually engaging medium.

This Medical Web Design & Website Redevelopment for Local Doctor of Acupuncture and Chinese Medicine

  • Custom Creation of Images produced using Artificial Intelligence (AI), plus creation of Artificial Intelligence (AI) Video animations required to create Custom Video for Headers.
  • Image Licensing and video licensing and video header creation for use on their local doctor office website.
  • AdverGroup developed a custom medical website design for this Doctor’s Office in Grayslake.
  • “Animate on scroll” (AOS) embedded into the custom website design to add visual effects, like elements fading in or moving, that are triggered by the user’s scrolling action on a webpage, enhancing the user experience with motion and interactivity.
  • Included custom page layouts for various pages that exhibits alternating text and image content
  • Website included a full screen overlay slider on the home page for desktop users, and a still image slide show header for users on mobile devices.
  • Custom website design included configuration of Google Analytics and Google Webmaster Tools.
  • Customized SEO strategies were implemented to improve the website’s search engine rankings and increase online visibility.

This newly designed medical website for Eastern Healing Traditions in Grayslake delivered a modern and visually appealing online presence for this local Doctor’s office. The added “Animate on Scroll” visual effect not only adds an element of excitement for visitors, but also improves user engagement by creating a more interactive experience.

Medical Web Design FAQ for Eastern Healing Traditions

Why did this medical web design project start as a maintenance package instead of a full redesign?

The Doctor initially just wanted simple updates to his existing site, so AdverGroup started with a smaller maintenance package to make those changes. He later purchased a second maintenance package that expanded into an on-site photo and video shoot and a full video commercial.

What went into producing the video commercial with voice narration?

AdverGroup wrote and optimized the website content first to understand the Doctor’s eastern healing medicine practices in depth, then crafted a compelling voiceover script performed with high-quality female narration to highlight his services.

How were AI tools used to create images and video for this medical website?

AdverGroup created custom images using Artificial Intelligence tools, plus AI video animations used to build the custom video headers featured on the website.

What is “Animate on Scroll” and how does it improve this acupuncture website?

AOS adds visual effects, like elements fading in or moving, that trigger as a visitor scrolls down the page, adding motion and interactivity that improves user engagement.

What SEO work was done to improve this practice’s visibility?

Customized SEO strategies were implemented to improve the website’s search engine rankings and increase online visibility for the practice’s acupuncture and Chinese medicine services.

Contact AdverGroup today for assistance in achieving a search optimized website specifically for medical companies, doctor’s and dentists offices. Visit our web design services page to see our full range of custom website solutions. We specialize in creating professional websites for medical businesses, doctor’s and dental offices, designed to dominate search engine rankings. Recognized as leaders in SEO-focused web development, we deliver comprehensive packages that include training to help our medical companies, doctor’s and dentists keep their websites updated and continuously growing.

Read More

SEO Web Design & Video Production for Vanguard Construction Solutions | New York & Connecticut

Published: 21 May 2025
Written by John S. Guccione
No comments
Categories: Contractor, Web Design Portfolio

Contractor web design and construction consultant website design for Vanguard Construction Solutions in Brewster, New York

Website Design Client: Vanguard Construction Solutions

Location: Brewster, NY 10509 + New Preston, CT 06777

VIEW WEBSITE

This WBE-certified (Woman-Owned Business) and DBE (Disadvantaged Business Enterprise) client initially approached AdverGroup to create and manage their email marketing campaign. During our discussions about strategy, we took the opportunity to review their existing company website. While the site was functional, our experienced team identified several opportunities for improvement.

After sharing our recommendations, the client opted for a small maintenance package to kickstart their email marketing campaign and give us a chance to showcase our design expertise. Within the first five hours of work, the client was so impressed with our vision that they decided to move forward with a complete contractor website redesign for their WBE construction consulting firm, which operates in both Connecticut and New York.

Professional Video Production w/ Pro Voice Narration included with this Contractor Website Redevelopment Project

This client directed AdverGroup to create a professional video commercial, complete with high-quality female voice narration. After rewriting and optimizing the content for their website, we gained an in-depth understanding of their services. This allowed us to craft a concise and compelling voiceover script that effectively highlights all of their offerings.

Not only did our client receive a complete website redesign, but they also gained a powerful marketing tool in the form of their video commercial production. This allowed them to effectively showcase their services and expertise to potential clients through a visually engaging medium.

Recent contractor web design project for a WBE construction consultant with video production includedThis Contractor Web Design & Website Redevelopment for WBE / DBE Construction Consultant included:

  • Custom Creation of Images produced using Artificial Intelligence (AI), plus creation of Artificial Intelligence (AI) Video animations required to create Custom Video for Headers.
  • Image Licensing and video licensing and video header creation for use on their construction consulting company website.
  • AdverGroup developed a custom contractor website design for this Connecticut and New York based construction consulting company using the WordPress website platform.
  • “Animate on scroll” (AOS) embedded into the custom website design to add visual effects, like elements fading in or moving, that are triggered by the user’s scrolling action on a webpage, enhancing the user experience with motion and interactivity.
  • Included custom page layouts for various pages that exhibits alternating text and image content
  • Website included a full screen overlay slider on the home page for desktop users, and a still image slide show header for users on mobile devices.
  • Custom website design included configuration of Google Analytics and Google Webmaster Tools.
  • 3D PDF Viewer to exhibit clients PDF service brochure and periodicals of which this WBE Consulting Company was recently featured in.
  • The custom website design also included a secure contact form for users to easily reach the business with any inquiries or feedback.
  • Customized SEO strategies were implemented to improve the website’s search engine rankings and increase online visibility.

This newly designed contractor website for Vanguard Construction Solutions delivered a modern and visually appealing online presence for this Woman’s Owned Business in Connecticut and New York. The added “Animate on Scroll” visual effect not only adds an element of excitement for visitors, but also improves user engagement by creating a more interactive experience.

Contractor Web Design FAQ for Vanguard Construction Solutions

How did this project grow from an email marketing campaign into a full contractor website redesign?

AdverGroup was initially brought in to manage email marketing, and while reviewing the existing site identified opportunities for improvement. The client started with a small maintenance package, and within the first five hours of work was impressed enough to commit to a complete contractor website redesign.

What went into producing the video commercial with professional narration?

After rewriting and optimizing the website content, AdverGroup gained an in-depth understanding of Vanguard’s construction consulting services, which shaped a concise, compelling voiceover script performed with high-quality female narration.

What does the 3D PDF Viewer do on this contractor website?

It displays the client’s PDF service brochure and periodicals they’ve been featured in, in an interactive, page-turning format rather than a flat downloadable file.

What is “Animate on Scroll” and how does it affect the visitor experience?

AOS adds visual effects, like elements fading in or moving, triggered by the visitor’s scrolling action, adding excitement and improving engagement as visitors move through the site.

How were AI tools used in the custom video headers?

AdverGroup created custom images using Artificial Intelligence, plus AI video animations, to build the custom video headers featured throughout the website.

Contact AdverGroup today for assistance in achieving a search optimized website specifically for construction related, WBE/ DBE contractors and consulting companies. Visit our contractor web design services page to see how we build SEO-optimized websites for construction and contracting businesses nationwide. We specialize in creating professional websites for construction and contracting businesses, designed to dominate search engine rankings. Recognized as leaders in SEO-focused web development, we deliver comprehensive packages that include training to help our construction and consulting company clients keep their websites updated and continuously growing.

Read More

2025 Sherwin-Williams Indianapolis Pro Show at the Dallara Indy Car Factory in Speedway, Indiana

Published: 9 March 2025
Written by John S. Guccione
No comments
Categories: Industry News

In March 2025, AdverGroup was again invited by our client and partner Sherwin-Williams to attend their Indianapolis Pro Show at the Dallara Indy Car Factory in Speedway, Indiana.

This annual event provides the opportunity for Sherwin-Williams Pro painters and contractors, to meet with Sherwin-Williams representatives and vendors to learn more about new and exciting products, resources, services and management tools provided by Sherwin-Williams and their preferred partners.

The event included lunch and raffle prizes, which included supplies, tools, gift certificates, and even a free new website provided by AdverGroup Web Design!

AdverGroup is a staple at these Sherwin-Williams events because we specialize in developing search engine optimized contractor and service company websites that are highly visible to search engines. Furthermore, we help our clients understand how to update their websites to help them stay relevant to search engine result pages.

AdverGroup would like to thank Sherwin-Williams for always including us in their event that provide such valuable tools and information for their painters and painting companyies who purchase their quality products.

We look forward to seeing you again next year! Until then, we look forward to working with our pros by providing professional quality paints and helping them streamline and grow their business!

Read More

eCommerce Web Design: Bulk Discount, Tiered Pricing, Product Photography + Video Production

Published: 1 January 2025
Written by John S. Guccione
No comments
Categories: Web Design Portfolio

Local eCommerce Website Design with Multi-Tiered Pricing for client in Medinah, IL

Website Design Client: GuitarFasteners.com

Location: Medinah, IL

VIEW WEBSITE

This client owns a well established fastener company that supplies and distributes screws, nuts, and bolts across the USA. However, for this project the client specifically wanted to target manufacturers of guitars and bass guitars. Therefore, he was seeking a local eCommerce website development company near his location in Medinah, IL. Being that his new website needed to have special functions, that included minimum quantity requirements for shopping cart, multi-tiered pricing and bulk discounts, he felt that he needed to work with a local website designer who would be sure to complete this project as needed. While he was searching the internet, he found AdverGroup Web Design and saw that we had almost one hundred 5 star reviews on Google, he knew it was worth meeting with us. So he set up an appointment and the rest is history!

Professional Video Production with Voiceover Delivered with this eCommerce Website

Multi Tiered Pricing Bulk Discount eCommerce Website DesigneCommerce Web Design Functionality Provided for recent Bulk Discount, Multi-Price Tiered Website

  • Custom eCommerce website design using the WordPress website platform, including WooCommerce and various other custom plugins required to deliver a good user interface while meeting all the client’s needs.
  • Tiered price table for WooCommerce: delivers quantity and volume-based discounts and custom pricing, allowing different prices per different product quantities.
  • Discounted pricing based on quantities: encourages users to make larger orders by offering discounted prices, with both fixed and percentage-based tiered pricing options.
  • Min max quantity & step control for WooCommerce: set step quantities and restrict purchases based on minimum and maximum quantities.
  • Checkout field editor and manager for WooCommerce: custom fields and messages in the shopping cart and checkout process.
  • AJAX search for WooCommerce: advanced search with live suggestions, going beyond WooCommerce’s default simple search.
  • Custom designed cartoon graphics: the client’s daughter, an artist, drew caricatures of famous guitar players, and AdverGroup created custom cartoon backgrounds placing these characters in various settings, now featured on the homepage and in email marketing.
  • Custom video footer with an animated header showing the brand in action.
  • Content creation and eCommerce inventory data feed creation: built a detailed product feed from scratch to manage a base import of eCommerce inventory, then worked with the client to ensure ongoing data hygiene and accuracy.
  • Search Engine Optimization (SEO): coded all metadata on the homepage, product pages and webpages, plus produced search optimized blog content.
  • Creation of custom graphics to support the new web design template, including a new company logo.
  • Creation of custom website favicon.
  • Configuration of Google Analytics and Google Webmaster Tools.
  • Professional video commercial production: AdverGroup captured custom video and photography of the client’s work, then produced a professional voiceover to accompany the video.
  • Professional product photography for eCommerce web design: since these products were often very small, a macro-lens was used to capture high resolution images.

AdverGroup develops professional eCommerce websites that include special functions. Beyond being a local eCommerce website design expert near Arlington Heights, IL, we also help our clients develop their product data feeds and inventories.

eCommerce Web Design FAQ for GuitarFasteners.com

How does the tiered pricing system work on this fastener eCommerce website?

The Tiered Price Table plugin for WooCommerce delivers quantity and volume-based discounts, offering two types: fixed flat prices per specific product amount, or percentage-based discounts off the regular price at particular quantities.

Why was a macro-lens needed for this eCommerce product photography?

GuitarFasteners.com’s products are often very small screws, nuts, and bolts, so a macro-lens was required to capture high resolution, detailed images that would boost customer interest in such small items.

What inspired the custom cartoon graphics featured on the homepage?

The client’s daughter, an artist, drew caricatures of famous guitar players, and AdverGroup created custom cartoon backgrounds to place these characters in various settings, now featured on the homepage and in email marketing messages.

How was the product inventory data feed created for this eCommerce site?

Since the client had no existing data feed or spreadsheet adequately documenting their product line, AdverGroup worked closely with them to build a detailed product feed from scratch for the base import, and continued ensuring data hygiene and accuracy afterward.

What minimum and maximum order controls were set up for this site?

The Min Max Quantity & Step Control plugin for WooCommerce was configured to set step quantities and restrict purchases based on minimum and maximum amounts per order.

Contact AdverGroup today for assistance in achieving an eCommerce website, similar to what we delivered for this local fastener supplier and distributor in Medinah, IL. Visit our eCommerce website development services page to see how we build large-scale WooCommerce platforms with tiered pricing and bulk discounts for distributors nationwide.

Read More

Contractor Web Design for “Square Construction” in Chicago with Before and After Comparison Slider

Published: 18 November 2024
Written by John S. Guccione
No comments
Categories: Contractor, Web Design Portfolio

Commercial and Industrial Web Design and website development for Square Construction in Chicago

Website Design Client: Square Construction

Location: Chicago, IL

VIEW WEBSITE

Square Construction is a commercial and industrial general contractor that serves Chicago and its surrounding suburbs. When it was time to develop a new website for their company, they found AdverGroup while searching Google. When they had a short list of local web designers ready for consideration, this business owner called a trusted friend and asked him to look over the list. When the friend reviewed the list he recognized AdverGroup from the banners he had seen in the outfield of his son’s baseball games in Buffalo Grove (a suburb just outside of Chicago). After reviewing our website and setting up a meeting with all involved, the business owner felt confident that working with John and AdverGroup was a slam dunk decision, as working with a local web designer with whom he could meet for a cup of coffee is a value in itself.

Contractor Website Design Functionality Provided for Square Construction in Chicago

  • Custom commercial & industrial contractor website design / re-development using the WordPress website platform, ensuring a good user experience for this Chicago based contractor’s prospective clients.
  • Content creation: since this client had no website, AdverGroup authored all of their content, including targeted page titles, meta descriptions and page content aimed at conquering search engine results pages.
  • Search Engine Optimization (SEO): coded all metadata on their homepage and webpages, plus produced search optimized blog content.
  • Creation of custom graphics to support the new web design template.
  • Custom SEO portfolio template to exhibit the client’s project portfolio and feature their past work.
  • Client logo slider installed and implemented via a WordPress plugin to present the contractor’s recent clients.
  • Detailed stat animation: custom theme with a featured stat counter.
  • Before & after slider component installed and implemented via a WordPress plugin to present comparisons between two images, ideal for highlighting transformations.

Additional Functionality Provided for Square Construction in Chicago

  • Creation of custom website favicon.
  • Configuration of Google Analytics and Google Webmaster Tools.
  • Professional video commercial production: AdverGroup visited various sites where this local contractor was performing services, capturing video and images edited into a professional video commercial.

AdverGroup develops professional commercial and industrial contractor websites that help our clients grow their client base.

Contractor Web Design FAQ for Square Construction

How did Square Construction’s owner end up choosing AdverGroup?

After finding AdverGroup through a Google search, the business owner asked a trusted friend to review his shortlist of web designers, and the friend recognized AdverGroup’s name from banners seen at his son’s baseball games in Buffalo Grove, which gave the business owner extra confidence in moving forward.

What does the before and after slider component show on this contractor’s website?

It presents side-by-side comparisons between two images, ideal for highlighting project transformations and showcasing the visible benefits of Square Construction’s commercial and industrial work.

Why did AdverGroup need to write all of the content for this contractor’s site from scratch?

Square Construction had no existing website, so AdverGroup authored all of their content from the ground up, including targeted page titles, meta descriptions, and page content aimed at conquering search engine results pages.

What does the client logo slider do on this contractor website?

It’s a WordPress plugin installed to present Square Construction’s recent clients, building credibility by showcasing the businesses they’ve already worked with.

How was the video commercial for Square Construction produced?

AdverGroup visited various active job sites where Square Construction was performing services, capturing video and images that were then edited into a professional video commercial.

Contact AdverGroup today for assistance in achieving a professional commercial and industrial contractor website design, similar to what we delivered for this contractor in Chicago. Visit our contractor web design services page to see how we build SEO-optimized websites for commercial and industrial contractors nationwide.

Read More

Contractor Web Design & Video Production for “Fermont Contractors” in Des Plaines

Published: 18 November 2024
Written by John S. Guccione
No comments
Categories: Contractor, Web Design Portfolio

Contractor Website Developer by local Web Designer in Des PlainesWebsite Design Client: Fermont Contractors Inc

Location: Des Plaines, IL

VIEW WEBSITE

Before contacting us, this local contractor had no website for his remodeling company in Des Plaines, IL. They used Home Advisor and Angi’s List to show recent projects to clients. However, it was not professional and was not able to be optimized for search engines. Furthermore, this business owner was sick and tired of paying for leads on these lead generation platforms. He knew that if they wanted to compete with other local contractors, it was time for a professional website. This remodeling contractor found AdverGroup while searching Google for a local website designer. After reviewing the many websites that we developed for other contractors and remodeling companies, they were sure that we were the best option among the various local website designers that they had interviewed.

This Contractor Website Design included video commercial production with professional voiceover:

Our team from AdverGroup visited various job sites and projects where this local contractor was performing his services. We captured high definition video, authored the voiceover script and included professional voiceover talent to narrate the video. The final video commercial production was then embedded into their new website. This web design not only included video, but it also included photo galleries which displayed their before and after work as well as featured projects they were proud to showcase.

This SEO Optimized Contractor Website Design included:

  • AdverGroup developed a custom contractor website for this contractor located in Des Plaines using the WordPress website platform.
  • Included “animated upon scrolling” custom headers and/or video headers for every service page.
  • Website included a full screen overlay slider on the home page for desktop users, and a still image slide show header for mobile users.
  • SEO optimized content creation for geographical landing pages targeted by this local remodeling contractor in Des Plaines.
  • SEO optimized contractor portfolio, drawing on AdverGroup’s knowledge of construction to write in-depth articles expanding on photographed work.
  • Included custom web design and custom graphic design for use on the custom SEO contractor website.
  • Expedited web design services resulted in this website being completed and launched within 15 days.
  • Contractor website design included configuration of Google Analytics and Google Webmaster Tools.
  • Portfolio included an image gallery component that allowed this contractor to exhibit their work using a responsive gallery lightbox.

This project included onsite photography in an effort to capture actual images of this local contractor performing his remodeling services.

Contractor Web Design FAQ for Fermont Contractors

Why did Fermont Contractors move away from Home Advisor and Angi’s List?

The business owner was tired of paying for leads on those lead generation platforms and knew that a professional, search-optimized website of his own was necessary to compete with other local contractors.

What went into producing the video commercial for Fermont Contractors?

AdverGroup visited various active job sites to capture high definition video, authored a voiceover script, and brought in professional voiceover talent to narrate the finished commercial, which was then embedded into the new website.

How quickly was this contractor website completed?

Expedited web design services resulted in this website being completed and launched within just 15 days.

What do the before and after photo galleries show on this contractor’s website?

They display Fermont Contractors’ before and after remodeling work alongside featured projects the company is proud to showcase, giving visitors visual proof of the quality of their work.

How does AdverGroup write content for a contractor’s SEO portfolio?

Drawing on AdverGroup’s knowledge of construction, a contractor can simply provide photos and our team can observe the work and write in-depth articles expanding on what’s depicted in those photographs.

Contact AdverGroup today for assistance in achieving a professional search optimized contractor website that will help your business conquer search engines. Visit our contractor web design services page to see how we build SEO-optimized websites for remodeling contractors nationwide.

Read More

HVAC Contractor Web Design & Video Production for “Now Air Conditioning” in Wellington, Florida

Published: 16 November 2024
Written by John S. Guccione
No comments
Categories: Contractor, Web Design Portfolio

HVAC Contractor Web Design and website development for Now Air Conditioning in Wellington Florida

Website Design Client: Now Air Conditioning

Location: Wellington, Florida

VIEW WEBSITE

“Now HVAC Air Conditioning Company” in Wellington, Florida was not happy with the performance of their existing website. While it had an attractive design, this business owner knew that it was lacking in basic search engine optimization. After a brief phone conversation with AdverGroup, we revealed that their page titles and meta descriptions were very weak and not intelligently targeted. Even though this business is located in Wellington, Florida this HVAC contractor felt comfortable moving forward with AdverGroup as their new website designer. In addition to redeveloping their website’s design and SEO metadata, we also produced a professional video commercial that would be used to market their HVAC company on Facebook and Instagram.

Contractor Website Design Functionality Provided for Local HVAC Contractor in Wellington, Florida

  • Custom HVAC Contractor Website Design / Re-Development using the WordPress Website Platform. Included installing all required plugins, widgets and components required to deliver a good user interface that ensures a good user experience for this Florida based HVAC contractor’s prospective clients.
  • Custom Video Header: In order to set this HVAC contractor apart from their competition, we included an animated video header that shows HVAC services in action.
  • Content Creation: Though this client already had a website, their pre-existing content was poorly written and did not at all satisfy the effort to conquer search engines. Therefore, our team at AdverGroup wrote all new content with the objective to conquer search engine results pages for local geographical areas near Wellington Florida.
  • Search Engine Optimization (SEO): We coded all metadata on their homepage and webpages, we also produced Search Optimized Blog Content and SEO Blog Configuration plus SEO Optimized Content Creation for this HVAC contractor website design.
  • Creation of Custom Graphics to Support the New Web Design Template.
  • Custom SEO portfolio template to exhibit client’s project portfolio. All while implementing a Search Optimized Strategy for intelligently formatting and titling content with the intent to conquer SEO. This section of the website allows the client to feature their past work, while also providing a vehicle to grow their website with intelligently titled articles.
  • Creation of custom website Favicon.
  • Included configuration of Google Analytics and Google Webmaster Tools.
  • Professional Video Commercial Production: AdverGroup used Artificial Intelligence (AI) and stock images and video to produce their HVAC video commercial. We then produced a professional voiceover that accompanied the video. The end result was the professional video commercial that is now embedded into their new HVAC contractor website.
  • Image Creation using Artificial Intelligence (AI): This included creating new images using Artificial Intelligence (AI) that you see included on this website article.

AdverGroup develops professional HVAC contractor websites that help our HVAC contractor clients grow their client base. Beyond being a contractor website design expert, we are also experts in Search Engine Optimization (SEO).

Contractor Web Design FAQ for Now Air Conditioning

Why did an HVAC contractor in Florida choose a Chicago-based web design company?

After a brief phone conversation revealed how weak their existing page titles and meta descriptions were, Now Air Conditioning felt comfortable moving forward with AdverGroup despite the distance, since our SEO evaluation clearly identified what was holding their site back.

How was the HVAC video commercial produced without an on-site shoot?

AdverGroup used Artificial Intelligence along with stock images and video to produce the HVAC video commercial, then added a professional voiceover to accompany it before embedding the finished commercial into the new website.

What was wrong with this HVAC company’s previous website?

While the existing website had an attractive design, it was lacking in basic search engine optimization, with page titles and meta descriptions that were very weak and not intelligently targeted.

Where is this HVAC video commercial being used for marketing?

The professional video commercial was produced specifically to market Now Air Conditioning’s HVAC company on Facebook and Instagram.

How does the SEO portfolio template help this HVAC contractor’s website grow?

It lets the client feature their past work using intelligently formatted and titled content, providing an ongoing vehicle to grow the website with new, search-optimized articles over time.

Contact AdverGroup today for assistance in achieving a professional HVAC contractor website design, similar to what we delivered for this HVAC contractor in Wellington, Florida. Visit our contractor web design services page to see how we build SEO-optimized websites for HVAC contractors nationwide.

Read More

K7W Deck Building | Contractor Website Design & Video Production in Arlington Heights

Published: 14 October 2024
Written by John S. Guccione
No comments
Categories: Contractor, Web Design Portfolio

Local web design and website development for K7W Deck Building Contractor in Arlington Heights

Website Design Client: K7W Deck Building Contractor

Location: Arlington Heights, IL

VIEW WEBSITE

K7W is a contractor specializing in building wood and composite decks for clients in Arlington Heights and its surrounding suburbs. In fact, they build decks for clients throughout the Chicago area. This client already had a website but was not happy with its performance. They were aware that it was lacking in the area of search engine optimization (SEO), plus it did not adequately demonstrate their business because the old website was mostly using stock images. K7W was happy to find AdverGroup for many reasons: we are also local to Arlington Heights, we have a firm grasp in understanding SEO, and we could take photos and video of their actual work in progress and completed jobs. The outcome of this project was a new search optimized website and a video commercial with professional voiceover that would help them promote their business.

Contractor Website Design Functionality Provided for Local Deck Building Contractor in Arlington Heights

  • Custom Contractor Website Design / Re-Development using the WordPress Website Platform. Included installing all required plugins, widgets and components required to deliver a good user interface that ensures a good user experience for this local deck builder’s prospective clients.
  • Custom Video Header: In order to set this local deck builder apart from their competition, we included an animated video header that shows deck building services in action.
  • Content Creation: Though this client already had a website, their pre-existing content was poorly written and did not at all satisfy the effort to conquer search engines. Therefore, our team at AdverGroup wrote all new content with the objective to conquer search engine results pages for local geographical areas.
  • Search Engine Optimization (SEO): We coded all metadata on their homepage and webpages, we also produced Search Optimized Blog Content and SEO Blog Configuration plus SEO Optimized Content Creation for this deck building contractor website design.
  • Creation of Custom Graphics to Support the New Web Design Template. This included creating a new company logo that you see included on this website article.
  • Custom SEO portfolio template to exhibit the client’s project portfolio. All while implementing a Search Optimized Strategy for intelligently formatting and titling content with the intent to conquer SEO. This section of the website allows the client to feature their past work, while also providing a vehicle to grow their website with intelligently titled articles.
  • Creation of custom website Favicon.
  • Included configuration of Google Analytics and Google Webmaster Tools.
  • Professional Video Commercial Production: AdverGroup visited many of this client’s active and completed projects to capture custom video and photography of this contractor’s work. We then produced a professional voiceover that accompanied the video. The end result was the professional video commercial that is now embedded into their new contractor website.

Professional Photography for Contractor Web Design

We visited this client’s facility and captured professional photographs of their work on site and in action.

AdverGroup develops professional contractor websites that help our clients grow their client base. Beyond being a local website design expert near Arlington Heights, IL we are also experts in Search Engine Optimization (SEO).

Contractor Web Design FAQ for K7W Deck Building

Why was K7W’s old website holding their deck building business back?

Their previous site was lacking in search engine optimization and mostly used stock images, which did not adequately demonstrate their actual deck building work to prospective clients.

Why did K7W choose AdverGroup over other web design companies?

AdverGroup is local to Arlington Heights, has a strong grasp of SEO, and could visit job sites to capture real photos and video of K7W’s actual work in progress and completed decks, rather than relying on stock imagery.

How was the video commercial for this deck builder produced?

AdverGroup visited many of K7W’s active and completed projects to capture custom video and photography of the deck building process, then produced a professional voiceover to accompany the footage.

What areas does K7W Deck Building serve?

K7W specializes in building wood and composite decks for clients in Arlington Heights, the surrounding suburbs, and throughout the greater Chicago area.

Did AdverGroup create a new logo for K7W?

Yes, custom graphics were created to support the new web design template, including a new company logo for K7W Deck Building.

Contact AdverGroup today for assistance in achieving a professional contractor website design, similar to what we delivered for this local Arlington Heights contractor. Visit our contractor web design services page to see how we build SEO-optimized websites for deck builders and contractors nationwide.

Read More

Web Design, Development and Video Production for Carroll Seating Company in Wood Dale, IL

Published: 28 July 2024
Written by John S. Guccione
No comments
Categories: Contractor, Web Design Portfolio

Local Web Design and website development for Carroll Seating Company in Wood Dale ILWebsite Design Client: Carroll Seating Company

Location: Wood Dale, IL 60191

VIEW WEBSITE

Carroll Seating is a specialty contractor that provides custom seating solutions, casework, millwork and specialty furniture and lockers for various types of industries including Sports, Entertainment, Schools and Educational Facilities, Government Agencies, Public Facilities, plus Healthcare and Medical Facilities. Their website was in need of upgrading. Even though their existing site had a lot of content, the site was not mobile friendly and much of their content was un-organized and improperly coded for SEO. In the past, they had worked with various designers and SEO specialists. Having various website designers over the years, their website needed some reorganization and some cleaning up. From the front end the site looked pretty good. But when you popped the hood and took a close look at the content, there were many deficiencies in the way the content was written, coded and how the site performed. Additionally, the site was not communicating much of their recent work and new services that they provided.

Professional Video Commercial included in this Website Redevelopment Project in Wood Dale, IL


When it was time to redevelop their company website they began meeting with various local website design and development companies. They had worked with AdverGroup previously, as they hired us to produce a corporate video commercial for them. When it was time to redevelop their company website, they set a meeting with us to discuss the details with us. After meeting with various other local web design companies and meeting with AdverGroup, they decided that we were the best choice among local website design companies to help them redevelop their company website.

Contractor Website Design Functionality Provided for Carroll Seating Company in Wood Dale, IL

  • Custom Contractor Website Design / Re-Development using the WordPress Website Platform. Included installing all required plugins, widgets and components required to deliver a good user interface that ensures a good user experience for this specialty contractor that installs custom auditorium seating solutions.
  • Custom Video Header: In order to set this local specialty contractor apart from their competition, we included an animated video header that exhibits the installation of custom auditorium seating solutions.
  • Content Creation: Though this client already had a website, their pre-existing content was poorly written and did not at all satisfy the effort to conquer search engines. Therefore, our team at AdverGroup wrote all new content with the objective to conquer search engine results pages for local geographical areas.
  • Search Engine Optimization (SEO): We coded all metadata on their homepage and webpages, we also produced Search Optimized Blog Content and SEO Blog Configuration plus SEO Optimized Content Creation for this specialty contractor that installs custom auditorium seating solutions.
  • Creation of Custom Graphics to Support the New Web Design Template. This included creating a new company logo that you see included on this website article.
  • Custom SEO portfolio template to exhibit client’s project portfolio. All while implementing a Search Optimized Strategy for intelligently formatting and titling content with the intent to conquer SEO. This section of the website allows the client to feature their past work, while also providing a vehicle to grow their website with intelligently titled articles.
  • Creation of custom website Favicon.
  • Included configuration of Google Analytics and Google Webmaster Tools.
  • Professional Photography for Contractor Web Design: We visited this client’s various facilities to capture professional photographs of their work on site and in action.

We develop professional contractor websites that help our clients grow their client base. Beyond being a local website design expert near Wood Dale, IL we are also experts in Search Engine Optimization (SEO).

Contractor Web Design FAQ for Carroll Seating Company

Why did Carroll Seating need their existing website redeveloped?

Even though the existing site had plenty of content, it wasn’t mobile friendly and much of the content was unorganized and improperly coded for SEO, so it wasn’t communicating their recent work and new services effectively.

Why did Carroll Seating choose AdverGroup for their website redevelopment?

AdverGroup had previously produced a corporate video commercial for Carroll Seating, so after meeting with various other local web design companies, they decided AdverGroup was the best choice to redevelop their company website too.

What does the custom video header show on this contractor website?

The animated video header exhibits the installation of custom auditorium seating solutions, helping set Carroll Seating apart from other specialty contractors.

What industries does Carroll Seating’s custom portfolio template showcase?

The SEO portfolio template exhibits their project work across sports and entertainment venues, schools and educational facilities, government agencies, public facilities, and healthcare and medical facilities.

Did AdverGroup create new content for this contractor website?

Yes, since the pre-existing content was poorly written and didn’t satisfy the effort to rank well, AdverGroup’s team wrote all new content aimed at conquering search engine results pages for the local geographical areas Carroll Seating serves.

Contact AdverGroup today for assistance in achieving a professional contractor website design, similar to what we delivered for this local Wood Dale, IL contractor. Visit our contractor web design services page to see how we build SEO-optimized websites for specialty contractors nationwide.

Read More

A1 Concrete Coatings | Contractor SEO Website Design in Des Plaines

Published: 6 July 2024
Written by John S. Guccione
No comments
Categories: Contractor, Web Design Portfolio

Local web design and website development for A1 Concrete Coating Contractor in Des PlainesWebsite Design Client: A1 Concrete Coating

Location: Des Plaines, IL

VIEW WEBSITE

A1 Concrete Coating is a local contractor that specializes in various coated flooring services including but not limited to: Flake Floors, Solid Concrete Dyes, Polished Concrete Floors, Metallic Epoxy Floors, Quartz Epoxy Floors and Urethane Cement Coated Floors. They have been in business coating concrete floors in the Chicago area for over 10 years. They had a company website but it was outdated and ineffective. When they began their search for a local website designer, they discovered that AdverGroup is the preferred website design and development company of Sherwin-Williams corporate offices in the Chicago area. Being that A1 Concrete Coating is a regular installer of Sherwin-Williams products, they trusted their Sherwin-Williams representative and scheduled a meeting with AdverGroup. After meeting with AdverGroup, the owner of A1 Concrete Coating was certain that AdverGroup was the best local web design company for his project.

Concrete coating layers graphic created for A1 Concrete Coating website in Des PlainesIn addition to accomplishing a fresh new design for their concrete coating company website, this new client was thrilled to learn that we were capable of creating custom graphics to depict their various product types. The icing on the cake was when they learned that we would assist them in planning a content development and social media strategy that could help their local concrete coating company surpass their local competitors on search engine results pages.

Contractor Web Design Functionality Provided for Local Concrete Coating Contractor in Des Plaines

  • Custom Contractor Website Design / Re-Development using the WordPress Website Platform. Included installing all required plugins, widgets and components required to deliver a good user interface that ensures a good user experience for this local concrete coating contractor’s prospective clients.
  • Custom Video Header: In order to set this local concrete coating company apart from their competition, we included an animated video header that shows concrete coating in action.
  • Content Creation: Though this client already had a website, their pre-existing content was poorly written and did not at all satisfy the effort to conquer search engines. Therefore, our team at AdverGroup wrote all new content with the objective to conquer search engine results pages for local geographical areas.
  • Search Engine Optimization (SEO): We coded all metadata on their homepage and webpages, we also produced Search Optimized Blog Content and SEO Blog Configuration plus SEO Optimized Content Creation for this concrete coating contractor website design.
  • Creation of Custom Graphics to Support the New Web Design Template. This included creating a new company logo that you see included on this website article.
  • Custom SEO portfolio template to exhibit client’s project portfolio. All while implementing a Search Optimized Strategy for intelligently formatting and titling content with the intent to conquer SEO. This section of the website allows the client to feature their past work, while also providing a vehicle to grow their website with intelligently titled articles.
  • Creation of custom website Favicon.
  • Included configuration of Google Analytics and Google Webmaster Tools.
  • Drone Video: This project required use of a professional drone and pilot to capture aerial footage of this contractor performing their concrete coating services. Drone footage was used in the video header and in the video commercial which we also produced for this local contractor.
  • Professional Photography for Contractor Web Design: We visited this client’s facility and captured professional photographs of their work on site and in action.

In addition to creating a new search optimized website using the WordPress website platform, we recreated this client’s logo so that it would appear fresh and crisp on their new website. We also included new business cards for the owner of the company, that included QR codes for quick importing of contact information to new prospects.

We develop professional contractor websites that help our clients grow their client base. Beyond being a local website design expert near Des Plaines, IL we are also experts in Search Engine Optimization (SEO).

Contractor Web Design FAQ for A1 Concrete Coating

Why did A1 Concrete Coating trust AdverGroup specifically?

AdverGroup is the preferred website design and development company of Sherwin-Williams corporate offices in the Chicago area, and since A1 Concrete Coating regularly installs Sherwin-Williams products, their representative’s trusted referral led directly to AdverGroup.

How was drone footage used in this contractor’s website project?

A professional drone and pilot captured aerial footage of A1 Concrete Coating performing their flooring services, which was used in both the website’s video header and the video commercial AdverGroup produced for them.

What types of concrete coating services does A1 Concrete Coating offer?

They specialize in flake floors, solid concrete dyes, polished concrete floors, metallic epoxy floors, quartz epoxy floors, and urethane cement coated floors.

Did this project include new business cards?

Yes, AdverGroup created new business cards for the owner that included QR codes for quick importing of contact information to new prospects, matching the freshly recreated logo.

What content strategy was built to help A1 Concrete Coating outrank local competitors?

AdverGroup helped plan a content development and social media strategy specifically designed to help this local concrete coating company surpass local competitors on search engine results pages.

Contact AdverGroup today for assistance in achieving a professional contractor website design, similar to what we delivered for this local Des Plaines, IL contractor. Visit our contractor web design services page to see how we build SEO-optimized websites for contractors nationwide.

Read More