Local Rolling Meadows Web Designer Lehmann Peterson

Web Design Client: Lehmann-Peterson Cadillac Master Coachbuilder

Client Location: Rolling Meadows, IL 60008

Website URL:  http://lehmann-peterson.com

We were contacted by a representative from Lehmann-Peterson in Rolling Meadows, IL who is a certified Cadillac Master Coachbuilder, she explained how their company had been manufacturing limousines and armored vehicles since 1962.

This project required a high-end website with a responsive web design, built in a content management system that would allow them to update their website easily. Beyond  redeveloping their current website, the project required new high resolution product photography and video production capturing their vehicles. These images and HD video needed to match the quality and presentation equal to the Cadillac brand.

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Web Design Project Details and Website Features:

  • Redevelopment of Client Website
  • Custom website design in the Joomla 3.4 CMS Installation and Configuration
  • Custom Graphic Design of Various
  • Text Content Creation (search engine optimized copy write)
  • Google Sitemap Creation
  • Google Analytics Configuration
  • SEO Expansion with Geographic SEO Landing Pages
  • Social bookmarking
  • Custom Favicon
  • Blog function ability for Search Engine Optimization
  • Automobile Photography/Product Photography
  • HD Video Production for Trade Show

AdverGroup Web Design is located in Arlington Heights, IL 60004  and provided this client with a local option when they were seeking a website design company local to Rolling Meadows, IL 60008. Our web designer and SEO content creator met face-to-face with this client in their place of business (which is also located inRolling Meadows). This assures that we effectively communicate their services online and portray an online image which truly reflects their brand and location.

The best part of this project is that it was built in the Joomla Content Management System which allows this client to update and grow this website with-out any professional web design experience. Managing your own website can be affordable and easy! 

Contact AdverGroup Web Design today for assistance in developing your custom Company website!

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Video Tutorial: How to Add Lightbox Image Galleries to Joomla and K2 ArticlesPublished on: Dec 30, 2013   

Step One: Install the Required Plugin and Module

 In order to achieve the functions described in the video you will need to install the two following components:

  1. Articles Anywhere Plugin which is available for download here:http://www.nonumber.nl
  2. Simple Image Gallery Module which is available for download here:http://www.joomshaper.com/joomla-extensions/simple-image-gallery

Both of these components are available on the Joomla Extensions Directory: http://extensions.joomla.org/

Step Two: Format Images for Use on Website

After ensuring that you have the forementioned plugin and module installed in your Joomla CMS, this video tutorial demonstrates how to resize your images for use on your Joomla Website. Many components will automatically resize your images. However it is best to utilize an offline image editor to ensure sizing and quality of images. This video tutorial also demonstrates the use of the Adobe Photoshop Program whcih is available for download and purchase under the Adobe Creative Cloud.  If you do not have a photo editor and seek an opensource solution to image editing then I recommend the use of GIMP. Gimp is a FREE opensource solution to image editing that provides much of the same photo editing capabilities as photoshop.

JOOMLA MEDIA MANAGERStep Three: Upload Images Using the Joomla Media Manager

  1. Navigate to your “media manager” using your Joomla admin menu Content /Media Manager
  2. Create Folder
  3. Upload Images using the Joomla Media Manager

JOOMLA plusStep Four: Create Module 

  1. Navigate to your “module manager” using your Joomla admin menu Extensions/Module Manager
  2. Select the new module button 
  3. Select Simple Image Gallery Module
  4. Configure Image Gallery Module 
    1. Name Module
    2. Select Image Directory
    3. Set Thumbnail Sizing

MODULE ANYWHEREStep Five: Insert Module into Article

  1. Navigate to your “Joomla article manager” or “k2 Article Manager” using your Joomla admin menu 
  2. Insert Simple Image Gallery Module using the Modules Anywhere Function in your article editor.

AdverGroup Web Design specializes in installing and configuring the Joomla Content Management System for clients seeking a professional website. We often recommend the use of the Joomla CMS because it is so easy to use. 

 

 

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292 Million Dollar Website: Healthcare.govPublished on: Oct 29, 2013 

There is no doubt the site has some issues. Even President Obama addressed the criticisms and issues of the website in a dedicated Rose Garden appearance which lasted over 30 minutes. President Obama stated that “There’s no sugar coating: the website has been too slow, people have been getting stuck during the application process and I think it’s fair to say that nobody’s more frustrated by that than I am,”. The President promised a “tech surge” of the best people that his administration could assemble, he added, “there’s no excuse for the problems, and these problems are getting fixed.”

The Congressional Budget Office forecasted that about seven million Americans would use the website to obtain coverage during the first year after its launch. The October 1st, 2013 roll-out of Healthcare.gov went through as planned, despite the concurrent partial government shutdown.  Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com which provides commercial web traffic data. When searching on http://www.alexa.com on 10/29/2013 it reveals that healthcare.gov has a global rank of 2,867 and a USA rank of 240. Now let us compare those results to the United States website for Social Security http://www.ssa.gov which reflects a global rank of 4,186 with a USA ranking of 827.

Sites that are ranked in the top 1,000 web sites on the planet are certainly not your typical website. Developing large account based secure websites in nothing new for the United States Government. Like many other large government websites, Healthcare.org  was developed by a plethora of government contractors.  The Sunlight Foundation (a non-profit Organization with the  goal of increasing transparency and accountability in the United States Congress, the executive branch, and in state and local governments),  has stated that at least fifty private contractors have been involved with the PPACA in some capacity as of fall 2013. It is also important to note that these contractors are not all internet and web development contractors. Many of these contractors are relative to the health care and insurance industries which are obviously much involved in the data and coordination of the many insurance plans offered on Healthcare.gov.

There is a well-known quote that echoes in my mind, “Too many cooks in the kitchen spoil the broth”! Could this be true in this case? This may or may not be true, as many internet and computer consultants specialize in one facet or another.  Every case is different, as many projects often require specialized development which is dictated by the needs of their services or function ability requirements. In the case of Healthcare.org, the front-end of the website was developed by the startup Development Seed. It became apparent the website source code had previously been officially posted on GitHub (the most popular code repository site for open source projects), although it was ultimately removed. The back-end work was contracted out to CGI Federal Inc., a subsidiary of the Canadian IT multinational CGI Group, which subcontracted the work to other companies as is common on large government contracts. CGI was also responsible for building some of the state-level healthcare exchanges, with varying levels of success some of which did not launch on schedule. Another contractor, Experian was assigned to digital identity authentication while Quality Software Services, Inc. (QSSI) also served as a subcontractor to a subcontractor. The total number of companies enlisted in the website’s creation, and their names, has not been disclosed by the Department of Health and Human Services. The whole effort was officially coordinated by the Centers for Medicare and Medicaid Services (CMS).

In efforts to mitigate the highly publicized and politicized website issues, President Obama appointed Jeffrey Zients to remedy the broken Healthcare.gov website. While Zients has acted as Director for the Office of Management and Budget, he will soon replace the current Director of National Economic Council who is set to retire in 2014. However, for now Zients is tasked by President Obama with fixing the problems of Healthcare.gov. After delving into the website’s issues and meeting with the project’s Developers, Zients is confident that the site can be fixed. Shortly after Zients became involved, Officials of the Obama administration announced that QSSI, one of the 55 contractors working on the website, will be responsible for getting the site working by the end of November, 2013.

Reuters news agency performed a cost analysis in mid-October stated that the total contract-based cost of building Healthcare.gov swelled three times since the initial amount budgeted in April. Reuters estimates the final sum nearing a total value about $292 million.

It is true that Healthcare.gov website has experienced serious technological problems since its launch. Americans have reported difficulties in signing up for healthcare.  As of October 27th, only about seven hundred thousand people have filed applications, with even less actually enrolled in plans. Issues with Healthcare.gov have persisted weeks beyond its initial launch, with the website unable to reach its related data services hub on October 28th.

The existing technical problems of the broken website have been heavily criticized, and Republican representatives sent President Obama a long list of questions, demanding explanations for what went wrong. Some Republicans have called for the Secretary of Health and Human Services, Kathleen Sebelius, to be fired,  as she oversaw the planning for the site launch. Former White House Press Secretary Robert Gibbs described the technical problems as “excruciatingly embarrassing”, and he said that some people should be fired.

The reason I wrote this article was to provide some facts that yielded from my research on this big news item which focuses on the web development of a large government website.  My intention was not to provide a position on the politics surrounding the PPACA. I just wanted to report on the interesting facts surrounding the development process of a large government website.

The biggest issue I found in my research has nothing to do with the website itself. I find issue with the fact that a project went from being estimated at $93.7 million to ending up at $292 million? Who was estimating the cost? And who was managing oversight?  As a web design company serving the private sector, I know I would be fired and even laughed at, if I came to a client with change orders or if I submitted a final invoice for a project which resulted in a value over three times of my initial estimate.

In closing, I thought it would be interesting to end this article sharing some interesting facts regarding the most expensive websites developed to date. There are three different answers from this question based on these three different aspects :

1. The estimated net worth or value of the website; calculated from the number of daily traffics, number of contents, and number of unique features of the website.

2. The money spent on building the website.

3. The cost to purchase the domain name (i.e Business.com).

From the net worth aspect, here’s the top 5 most valued website :

1. Google.com – $29,474,299,422

2. Yahoo.com – $18,551,630,085

3. Amazon.com – $11,501,285,068

4. MySpace.com – $7,122,577,773

5. eBay.com – $5,622,551,932

As for the aspect of the cost from building the website: there are no valid data that could tell the exact spending of the website. This is because of the fact that almost all of the websites on the Internet didn’t publish their expenditure data for the public.

However, if you take an internet based business like Google, and begin to add up the cost to manage there staff and servers. You would have to include the purchase of the staff and equipment required to set-up and maintain the servers, headquarters and development. I found estimates that Google has $319 million Data Centers (with about 1,827,200 servers). On a conservative estimate that equals upwards of  $913 million.

Lastly, from the aspect of the domain name cost, here are the list of top 5 most expensive domain names :

1. Insure.com, sold to QuinStreet for $16 million in 2009.

2. Sex.com, sold for $12-$14 million in 2006.

3. Fund.com, sold for $9.99 million in 2008.

4. Porn.com, sold for $9.5 million in 2007.

5. Business.com, sold for $7.5 million in 1999.

While it is difficult to estimate which sites where the most expensive websites to develop, I discovered a website which estimates the total value of websites www.yourwebsitevalue.com

  1. http://google.com  $1,766,143,981
  2. http://facebook.com   $1,543,255,456
  3. http://youtube.com  $1,468,630,066
  4. http://taobao.com   $706,176,376
  5. http://yahoo.com   $634,406,149
  6. http://amazon.com  $546,434,655
  7. http://baidu.com   $476,229,288
  8. http://yahoo.co.jp  $473,914,906
  9. http://www.youtube.com   $423,403,252
  10. http://ebay.com   $262,406,248

ARTICLE SOURCES: 

http://www.wikipedia.org/

http://www.reuters.com/

http://www.alexa.com/

http://www.yourwebsitevalue.com/

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 The Virtuemart eCommerce solution provides the following features:

CATEGORIES

  • Nested categories
  • With meta tags for seo
  • With description and media

PRODUCTS

  • With meta tags for seo
  • Short and long description
  • Dimensions (weight, size)
  • Multiple media
  • Variants, attributes
  • Unlimited child products and derivated levels
  • Product pattern (Parent product used as pattern for child products)
  • Related products
  • Reviews and ratings

SHOPPERGROUPS

  • Pricing depending by shoppergroups
  • Price display depending by shoppergroups
  • Payment/shipment depending by shoppergroups

SHOPPERS

  • Customizable shopper input form
  • Input form depended on registration, checkout or shipment
  • Completely anonymous checkout
  • Addressbook
  • Default Bill-to and Ship-to address
  • Default payment and shipment method

INVENTORY/STOCK

  • Stocking/inventory
  • Stock warning
  • Virtual stock (ordered but not finally bought)

PRICES

  • Various type of prices to display depended by shoppergroup
  • Prices adjusted by shopper chosen currency
  • Different currency format per currency

REAL MULTI CURRENCY

  • Auto updating rates
  • Add your own currencies for fixed currency rates

SEF/SEO

  • Default SEF/SEO integrated

DYNAMICAL CALCULATOR

  • Discounts based on time, category, shoppergroup, country, and state
  • Tax based on time, category, shoppergroup, country, and state
  • Discounts, tax per product and/or order
  • Discounts, tax have their own currencies (for duties)

PAYMENT

  • Based on plugins
  • Minimal amount / maximal amount to use a payment
  • Transaction fees
  • By countries
  • By shopper groups
  • Paypal, SystemPay, Payzen, Klarna, Cash on delivery included

SHIPMENT

  • Based on plugins
  • By shopper groups
  • By countries
  • Based on weight, zip, countries, number of articles, order amount

CHECKOUT & SHOPPING CART

  • Guest checkout; completely anonymous checkout
  • Option to register at begin of checkout
  • Cart is an object, competly overridable by template
  • Cart is stored in the session
  • 1 click checkout
  • Multipage checkout
  • One page checkout (not by default)
  • SSL

ORDERS

  • Payment/shipment workflow
  • History
  • Modifiable
  • Order tracking for anonymous users

PRODUCTS DISPLAY

  • Latest
  • Top Ten (most sold)
  • Newest
  • Featured
  • Sortable
  • Searchable

MULTILINGUAL

  • Native with joomla 2.5
  • With extra joomla components (joomfish) for joomla 1.5

MARKETING PROMOTION AND TOOLS

  • Coupon handling
  • Recommend a product to friend link

AdverGroup Web Design is located in Arlington Heights, IL. As a local web design firm we assist many clients in the Chicago area.  However, the nature of our business being the “World Wide Web”, allows us to serve many national web design clients as well. Having served a wide spectrum of web design clients, we have grown with the many experiences and successes of past projects. Thus resulting in our ability to provide solutions that suit the needs of our clients, big or small!

Joomla is a FREE open source solution. 

We can assist you in installing and configuring Joomla and Virtuemart. AdverGroup produces these video tutorials to assist clients and the general public, in learning more about the Joomla Content Management System and third part components developed to work with Joomla. Contact AdverGroup Web Design today by clicking here.

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Here are some real world examples of what Joomla can provide for individuals seeking a professional website?

Joomla is used all over the world to power Web sites of all shapes and sizes. For example:

  • Corporate Web sites or portals
  • Corporate intranets and extranets
  • Online magazines, newspapers, and publications
  • E-commerce and online reservations
  • Government Agencies and applications
  • Small to large business Web sites
  • Non-profit and organization Web sites
  • Community-based portals
  • School and church Websites
  • Personal or family homepages

AdverGroup Web Design is located in Arlington Heights, IL. As a local web design firm we assist many clients in the Chicago area.  However, the nature of our business being the “World Wide Web”, allows us to serve many national web design clients as well. Having served a wide spectrum of web design clients, we have grown with the many experiences and successes of past projects. Thus resulting in our ability to provide solutions that suit the needs of our clients, big or small!

Joomla is a FREE open source solution. 

We can assist you in installing and configuring Joomla. AdverGroup produces these video tutorials to assist clients and the general public, in learning more about the Joomla Content Management System and third part components developed to work with Joomla. Contact AdverGroup Web Design today by clicking here.

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SEO Secrets for Conquering Search Engines | Must Read for Website Owners

Published on: Jun 13, 2013. (BUT STILL RELEVANT!)

Equally important as understanding the basic mechanics behind search engines, is realizing who the players are in the game?

The list below provides the most used search engines as reflected on Alexa.com as of June 13, 2013.

  • Google  (listed #2 on Alexa.com) Enables users to search the world’s information, including web-pages, images, and videos. Offers… More unique features and search technology.
  • Yahoo (listed #4 on Alexa.com) A major Internet portal and service provider offering search results, customizable content, free e-mail, and clubs.
  • Windows Live (listed #8 on Alexa.com) Search engine from Microsoft.
  • MSN (listed#21 on Alexa.com) Portal for shopping, news and money, e-mail, search, and chat.
  • Bing (listed#16 on Alexa.com) Search engine developed by Microsoft. Features web, image, video, local, news, and product search.

SEO Search Engine Optimization Secrets:

Search Engine Secret #5: There is no single SEO secret, SEO is a multifaceted approach!

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

In closing search engine secret #5, the bottom line is to make sure your site is built in an easy to use content management system that will allow keeping the site fresh and up to date. 

Search Engine Secret #4:  Make sure you implement the fundamentals of Search Engine Optimization.

The fundamentals of SEO must be thought out and implemented into the core structure of your website. This means mapping out your site’s menu structure. It is very important to SEO, that this is done within the development stage. Below is a list of the fundamentals that relate to the structure of your site.

  • Create unique, accurate page titles
  • Keep menu titles that are telling of your most valuable content close to the root. For example, if I where a web designer (as I am) I would have a menu structure that would result in a URL  such as http://advergroup.com/web-design/search-engine-optimization
  • Make use of the “description meta tag” (As this appears on Google as snap shot text)
  • Make use of the “description” meta tag
  • Think out the structure of your URLs for the sake of SEO as well as for allowing easy navigation for front end users and crawls. This relates to menu structure For example, on the AdverGroup website I structured the Web Design Page as the homepage with children existing in that menu such as ADA Compliant Web Design, Web Design Services, Web Design Portfolio, E Commerce Web design etc…..

Early versions of search algorithms relied on webmaster provided information such as the keyword meta tag, or index files in engines. Meta tags provide a guide to each page’s content. Though Meta data is still relevant today, using meta data as the sole criteria for  indexing  pages was found to be less than reliable, because  savvy web content providers and web designers have exploited it using black hat techniques to rank well in search engines. Being that keyword density is exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation.  As a result of such, in addition to this young and evolving technology, one should realize that each search engine possesses and implements their own set of search algorithms that are continuously changing.

Search Engine Secret #3:  Content Quality | Writing Copy for Search Engine Optimization Holds Great Value

One of the most heavily weighed criteria by all search engines is your actual page content. Your site content must be written so that it relates to your page title, meta description and keywords. Most importantly your sites content must be prepared in format that allows it to be read easily by humans as well as by search engines.  What I mean by this is, when writing copy for a search engine it is important to hit all the keywords as frequent as possible, while maintaining an easy read for your human viewers. Repeating the same keywords or phrases over and over again will certainly turn off any human users. The trick is creating website content that achieves both!

*Here is a juicy tidbit:  Do not guess if your “website copy” is accurate in relating to your page title, meta description and keywords. You can check your current sites content by using various tools that check your text content against your page titles, meta descriptions and keywords. The below sites will actually provide a grade for each of criteria, while also providing insights as to the frequency of words provided in your articles content.

 Analyzing your sites content using these tools allows you to add certain keywords or phrases into your meta data that is revealed specifically from your articles content. For more about copy write for SEO read my article “Website Copywrite | How it Impacts Search Engine Optimization”

Search Engine Secret #2: Read Google’s Guide on SEO

Google provides a Search Engine Optimization Starter Guide to help assist web developers understand exactly what google desires in regards to SEO. This document first began as an effort to help teams within Google, but Google thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined with in Google’s SEO Guide will make it easier for search engines to crawl, index and understand your content.

Search Engine Secret #1: Hire a Web Designer who has verifiable proof of Experience.

The most important secret to search engine optimization is hiring a web designer that truly understands SEO! In reading this article it may become clear to most readers that there is much to consider when addressing Search Engine Optimization for your website. Hiring a professional who is privy to the constantly changing search engine algorithms is recommended.

Though budget is often a concern when it comes to redeveloping or building your website, it is important to realize that going with a least expensive web designer, or a “do it yourself” web building solution may actually cost you more money in the long run due to lost revenue. Many business owners ask, “Why do I need to pay a web designer to create a web site, when there are so many Free Solutions?” The answer is very simple. You get what you pay for. A free web site may be quick and easy (cutting many corners in regards to SEO), while a professional web designer will not only provide a professional design, they would also ensure your site has been SEO Optimized. This includes more than just adding keywords and meta-tag descriptions. A site that is optimized for SEO, has many other facets that only a professional web designer is privy to.

In closing, implementing the five secrets of SEO that are provided in this article will certainly give you an upperhand in conquering Search Engine result pages organically. Many of these secrets can be implemented on your own and/or must be implemented in the continous maintenance of your sites content.

AdverGroup Web Design provides various web development packages that result in a professional website built in a Content Management System with Search Engine Optimization included! Contact us today to discuss how we can assist you in the building a website that will make your phone ring!

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  CLICK ON IMAGE TO ZOOM IN:
  Step 1
  How to update S5 Image Slider-small
   Step 2
   How to update S5 Image Slider--Inside Module-small
  Basic Setttings
   How to update S5 Image Slider basic options SMALL

Step 1: Navigate to the module manager by using the top navigation bar in your Joomla Administrator Section. Once you are in the “Module Manager Section”. You will need to select the correct Image Slider Module that you wish to update (as multiple S5 image sliders can exist and may be assigned to a variety of different articles/menus items).

Step 2:  Once you have selected the module you wish to modify, you can modify the images used in your slider by entering the file path to the image that you have uploaded (** For best results, it is important that you prepare your images to maintain the same dimensions as set in your module settings for module height and width). You can upload images using the Media Manager provided in the Joomla CMS or you can upload images via FTP.  Within the S5 Module, you will enter the image file path in the blank form area titled “Image Location URL”.  An example of a file path is  /images/GALLERY/Home1.jpg

The S5 Image and Content Fader allows for up to 10 images to be utilized. Be sure to update the images to reflect the order you wish them to be reflected on the front end. If you wish this image to link to a specific page then enter the URL in the blank form area titled “Image Hyperlink URL”.

Save your module and verify the front end to make sure you placed the correct image path.

Basic Option:  Basic setting such as module height, width and image delay time can be revised by clicking on the Basic Options tab on the right side of the module screen. Here you can select other tools that can be enabled. Tools such as picture carousel, navigation arrows and slide text can be enabled or disabled here. If you opt to have “slide text” enabled, then be sure to enter in the slide text in the areas that provide blank form entries for Title1 -10.

The image fader is powered by Shape5 S5 Effects. This means you will not receive any conflicts with other javascript libraries, your template, modules or components you might be using. This module now includes an image reflection that can be enabled or disabled if you experience conflicts with Mootools.

AdverGroup Web Design is located in Arlington Heights, IL. We are Joomla Experts serving clients in Chicago and through out the United States. For assitance setting up and configuring this module for use in your Joomla website, contact AdverGroup Web Design today!

 

 

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So what exactly is Lightbox? Lightbox is a JavaScript technique used to display large images. The effect has gained widespread popularity due to its simple yet elegant style and easy implementation.

In order to achieve Lightbox function ability for Joomla Article Images you must first have the following components and plugins installed prior to proceeding:

Attention: The below directives are for those with development experience. If you are new to Joomla, you may want to contact us so that we can assist you in achieving the function ability described in this article.

Download these 3 Components/Plugins

  1. JCE Editor http://www.joomlacontenteditor.net/downloads/editor
  2. JCE MediaBox Archive http://www.joomlacontenteditor.net/downloads/mediabox
  3. Rockettheme RoxBox  http://www.rockettheme.com/extensions-joomla

 Steps to achieve Lightbox Image function ability in Joomla Articles.

  1. Download the the most current JCE Editor and RockeTTheme Rokbox Plugin.
  2. Enable them in the Plugin Manger in the Joomla admin area. Settings for how the lightbox is displayed are set with the plugin in the plugin manger for Joomla, not in any of the JCE settings. This is one advantage of using this system is it gives some control over how your lightbox is displayed.
  3. In the JCE editor, insert or edit the image using the extended image tool. After inserting the small image in your article or module, upload the larger image using the upload dialog or FTP program.
  4. Click the pop-up tab and select RoxBox as the Compatibility mode. Type in the URL for the larger image you uploaded and type a caption if you want to. Make sure to check the enable check box before clicking the update button at the bottom of the page.

The above directives will result in a nice animated light box with a soft drop shadow around the lightbox.

It is also possible to group images with in an article, so that when the lightbox is opened the remaining articles in the image will appear. For example “Image 1 of 5”.

If you have interest in such function ability please contact us so that we can assist you!

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Content Management Systems | Updating Your Own WebsiteWith the advent of Web Content Management Systems, began an era where a regular person could easily update, edit, publish and modify a web sites content using a web based control panel. This means a person without web design training or expensive software programs could update their website as easy as posting status, text and images on social networking sites such as FaceBook or LinkedIN. A much added bonus is that, those who have developed their sites in a CMS no longer suffer from paying expensive hourly maintenance fees as they manage to keep their site up to date.

Features and function abilities of the various Content Management Systems differ from system to system; many simpler systems showcase only a handful of features, while others are much more complex and powerful. The industry offers “Open Source” (Free & Community Driven) and “Proprietary” (PAID and Custom Developed) systems. Both Open Source and Proprietary Options offer pros and cons. Whereas Open Source options, such as WordPress and Joomla have proven to be a more cost effective solution for many small business owners. While Proprietary Systems are custom developed resources that are built to achieve special function ability, security features and compatibility to offline systems. However in current times, it is a safe assumption that Proprietary software’s role as the primary innovator in the global market is most certainly over. As I often say myself, “Why try to rebuild the wheel, this has been done before”. Being that Open Source solutions are community drivin, the envelope is constantly being pushed!

One last note in the Open Source versus Proprietary discussion: As I finish rooting in the corner for Open Source solutions, I feel that I must point out that there are always anomalies. As I myself have experienced projects that have outgrown Open Source solutions, it does happen! Sometimes you have projects that push the envelope beyond what Open Source can do. Even though Open Source offers worlds of possibilities (being that extension are always being developed to extend the core function of open source), it is the core structure of data management that ends up being the defining factor in some cases of Open Source versus Proprietary.

Joomla-VERSUS-Word-Press | AdverGroup Web Design ChicagoAgain, most web design projects do not require special function ability that is setting the world on fire! As a matter of fact, there are many published stories of businesses that built million-dollar enterprises based on open source. One interesting piece of information is that as of July 2012, WordPress is listed as the 19th overall busiest website in the world on www.alexa.com! While back in 2007 Joomla boasted that over 30 million of the worlds websites were using Joomla!

As I have already alluded to, the two big dogs in the world of Open Source Content Management are Joomla and WordPress. While both are designed to have easy install and set up (even if you’re not an advanced user) to achieve a custom design and correctly configured website, you are best served hiring a professional to set up and customize your site. Aside from ensuring that a custom and professional image is conveyed, there are many facets of a CMS such as component installation and Search Engine Optimization (SEO) tweaks that are critical with the initial set up and configuration of these sites. Once your site is set up, accessing your control panel is as easy as logging into the Admin Section of your site. Here you can edit your web sites content (articles) using a Wordpad editor that is similar to Microsoft Word. You can edit text (fonts, colors, sizes, & links) add images to gallerries, post blogs, sell items and more! 

In closing, there is another overall benefit to being able to keeping your site fresh. Aside form not looking foolish when your site holds outdated information, the more often your site is updated, the better search engines such as Google, Yahoo and Bing crawl or index your sites content! As frequency of site updates is one of the many criteria that is important to Search Engine Optimization (SEO).

Click here to view a Joomla Video Tutorial produced by AdverGroup

AdverGroup specializes in Joomla and WordPress web development. Contact us to discuss your needs, as we certainly can offer you a solution that fits your budget!

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Website Copywrite | How it Impacts Search Engine OptimizationPublished on: Jul 18, 2012

Before moving forward, it’s essential to understand what “copywriting” truly entails. Copywriting is the craft of creating text specifically designed to advertise or market a product, service, business, idea, or opinion. Its primary goal is to persuade the audience—whether readers, listeners, or viewers—to take action, such as purchasing a product, using a service, or adopting a particular perspective.

Good web copy is developed in way that provides an easy and informative read for your website visitors, while frequently hitting on all the key words and phrases a search engine may seek when querying the internet. Sounds easy enough, right? ….well not exactly! Obviously humans digest web content differently than robot algorithms set to scan your site’s content. The challenge in developing web copy that suits both search engines and site users.

Web copy developed by AdverGroup is carefully thought out, as weaving words is one of our specialties! You can trust that our extraordinary communication skills will be implemented as we ensure that your web copy adequately conveys all the services and products your company provides.  We achieve this by first developing a content strategy which includes discussing your business with you in depth. We have developed an online form which assists our clients in communicating their company products and services to us, so that we may develop custom copy for your website that achieves both an easy read for your site’s visitors, while establishing all the criteria desired by search engine robots.

Copy or site content authored by a Professional Copywriter certainly provides clients with an edge in a content-driven market. A good friend of mine once said “in the realm of successful web sites, content is king!” This is so true! To achieve good copy or solid content for your website, employing a professional and reliable copywriter is a necessity! Our experience in writing copy for brochures, blogs and creative media of all kinds, ensures that we have the in depth knowledge and experience required to develop copy for your website that effectively supports your overall brand and content marketing strategy. Knowing that writing effective marketing content requires combining marketing and SEO strategy, while exhibiting informational and personal appeal, would you entrust the authoring of such a critical content to an amateur?

Now to put it all into perspective: Your business needs a web site and budget is always a concern. So you consider writing your own copy. On top of that you have selected a budget web designer. There are certainly web design companies that will sell you anything. They will promise you a web site that works within your budget. However they will cut corners and deliver the minimum requirements while satisfying clients with surface appeal. This means only Global SEO and Meta Tagging if you are lucky, or more likely no SEO or Meta tagging at all.

To summarize, here is the equation:

Client Written Copy + Budget Web Designer (No SEO) =  You have a new web site but it is blind to search engines!

Your site may look good, but is it working for your business? Are potential clients finding your new web site organically, or are you working and spending more time and money to drive traffic to your web site? You may have saved money on the initial development. However, did you meet you objective in developing a successful web site that yields true results?

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