Client: David Mathis | Candidate for Illinois State Senate District 27
Service Area: Arlington Heights, Buffalo Grove, Palatine, Mount Prospect, and Prospect Heights, Illinois
Website: https://citizensfordavidmathis.com/
Project Overview
AdverGroup assisted Illinois State Senate candidate David Mathis in the strategic planning, design, and launch of a modern, high-impact political campaign website to support his candidacy for District 27. The project was approached as a comprehensive digital initiative, combining campaign messaging, visual storytelling, and voter engagement tools into a single, cohesive platform that could serve as the campaign’s primary online headquarters.
The primary objective was to create a professional, trustworthy digital presence that clearly communicated policy positions, highlighted campaign video content, and streamlined supporter engagement across desktop, tablet, and mobile devices. Special emphasis was placed on accessibility and inclusivity to ensure the site effectively served a broad and diverse audience. The website incorporates a language switcher and ADA-compliant plugins to improve usability for all visitors, reinforcing the campaign’s commitment to clear communication and equal access. Together, these features position the website as a central communication and fundraising asset, supporting outreach, voter education, and campaign growth throughout the election cycle.
Scope of Work & Deliverables
- Custom WordPress web design and development
- Secure donation button integration with prominent calls-to-action
- Professional campaign video production
- Vertical video gallery optimized for mobile and social-style viewing
- Horizontal video gallery for long-form campaign content
- News and updates section for press releases and campaign announcements
- Logo creation and supporting visual identity elements
- Fully responsive layout optimized for desktop, tablet, and mobile devices
Strategy & Execution
Political campaign websites demand clarity, credibility, and speed. Our strategy focused on intuitive navigation, fast load times, and strong visual storytelling through video. Donation functionality was positioned strategically to encourage supporter conversion without disrupting the voter information experience.
Results
The finished website delivers a polished, scalable campaign platform that supports fundraising, voter outreach, and media engagement. With integrated video galleries, a flexible WordPress backend, and a clean visual identity, the site provides David Mathis with a strong digital presence to support his Illinois State Senate campaign throughout the election cycle.
AdverGroup is a professional website design and development company based in Oak Brook, Illinois, serving Chicago and surrounding suburbs. We specialize in political website design, campaign branding, and professional video production, delivering modern digital platforms that support fundraising, voter engagement, and effective campaign communication.









