Local WordPress Booking and Reservation Website Designer and SEO in Chicago

Website Design Client:  Wake Surf Boat Rental in Chicago

Location:  Chicago, IL

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This Veteran owned business was looking to have a website developed for their Wake Surf Water Sports and Boat Rental Business in the City of Chicago.  When this business owner was seeking a local web designer in Chicago, the main objective  was to make sure that this web designer could meet the clients objectives.

The  client’s objectives of their web design project were to:
a)  Build a new website that would conquer search engines for water sports and boat rental in the City of Chicago.
b)  Find a web designer in Chicago or nearby that could provide training for the new web design.
c)  Allow booking and reservations to occur directly on their new website.
John and his team at AdverGroup web design were able to deliver all of this clients requirements.   After consulting with the client, we determined that WordPress would be a suitable website platform that could be easy for the client to update and manage their online bookings without monthly recurring fees.

WordPress Booking and Rental Reservation Website Design Functionality Delivered:

  • New Custom Theme Installed and Designed using Alternate Format of Customer Logo:  This website was a new website development. While the client already had a logo. We reformatted the logo modifying background color and to make the logo transparent for use as an overlay on the animated homepage slider..
  • Install and Configure Booking Component, Plugin, Widget into this new WordPress Website Design 

Local Wheeling eCommerce WordPress Alina Flowers PRODUCTS

Component allows “Appointment Booking” by date and hour. We created custom booking forms for boat rentals and wake surfing appointments with a start time and a defined duration over a schedule. Start times are visually selected by the front end user from a set of start times calculated based in the hours which are pre-set by admins to allow for “Open hours” available for booking and reservations.

This plugin is useful for different cases like booking of boat rentals, hair appointments, medical services where services with different duration and prices may be available, for personal training sessions, for booking rooms for events, for reserving language classes or other type of classes and other type of services/resourcesMain Features

  • Embed Video in Homepage Template, Theme Layout and/or for use any place on the website.
  • Image Gallery Component Formatting and Optimization: AdverGroup obtained all product images from the clients vendors websites and server. We then resized and formatted these images for optimal performance on the new eCommerce WordPress website.
  • Search Engine Optimization (SEO):  We authored and created SEO Titles and metadata on their homepage, webpages and appointments.
  • WordPress Admin Training: Includes ongoing training relative to updating pages, posts, bookings, reservations, appointments, WordPress Theme, Home Page Slider, etc.
  • Embedded Instagram Feed on WordPress
  • Custom Web Design with Full Scroll Animation
  • Creation of client’s Favicon.
  • Included configuration of Google Analytics and Google Webmaster Tools.

We are considered among the best WordPress website developers in the Chicago area due to our experience and willingness to train our clients on how to use the WordPress Admin Section. We have developed hundreds of WordPress eCommerce websites with both simple and complex functionality including but not limited to booking and reservation functionality.  Furthermore, we offer complete packages that include training that helps our WordPress clients keep their Booking and Reservation eCommerce websites active and prominent on search engine result pages.

WordPress Booking and Reservation Websites developed by AdverGroup will make online booking and appointment scheduling easy. This will help your service based business or rental business grow.  Beyond being a local WordPress web design expert for both small and large booking and reservation websites, we are also experts in Search Engine Optimization (SEO).  We provide professional search engine optimized (SEO) WordPress web designs that are built with the intention to conquer search engines.

Contact AdverGroup today for assistance in achieving a professional WordPress Booking and Reservation website design in Chicago or nearby.

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Local WordPress eCommerce Website Development, Design and SEO in Arlington Heights

Website Design Client:  Ali Dream Flowers

Location:  Arlington Heights, IL

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This local florist already had a website but knew that it needed to be updated. Her website was built in WordPress and had a good amount of products already existing in WooCommerce eCommerce system.  Though she had many products the store was poorly organized and no SEO metadata had been entered. This client knew that it was useless to have a pretty website if nobody could find it. She was able to update certain parts of the site but could not update other parts.   She needed a professional WordPress website designer nearby that could help her make the required design and SEO tweaks to help her website become successful.

Alina with Ali Dream Flowers found AdverGroup by using a search engine.  After meeting with John with AdverGroup, she felt comfortable realizing that he was more than just a web designer he also posses the extensive knowledge relative to Search Engine Optimization (SEO) that she sought.

Local Arlington Heights eCommerce WordPress Alina Flowers PRODUCTSeCommerce WordPress Wooccomerce Website Design Functionality:

  • New Custom Theme Installed and Designed using Alternate Format of Customer Logo:  This website was a redevelopment of an old WordPress website that was built using a template that was not easy to update for the client.  As an experienced expert WordPress web designer, we know what tools work the best and are the easiest for our clients to use. We updated this clients WordPress platform and installed all the required themes, plugins and widgets to ensure a new custom design that the client could manage easily moving forward.
  • Woocommerce Inventory and Product Management, Export and/or Import into the products into the eCommerce Platform with the intent to SEO Optimize Products in the eCommerce WooCommerce Component. We started by exporting the clients existing inventory so that we could analyze the products from a birds eye view. This allowed us to plan and implement new product page titles (which is different than the product title the front end users sees) and also plan and implement new product meta-descriptions.   The objective was to intelligently name titles and metadata inline with what a customer might enter in a search engine.  We then re-organized the product inventory using tags for filtering, and then reimported the data resulting in a clean and organized inventory that was search optimized.
  • Configure WooCommerce Shipping and Taxes for eCommerce:  Calculate both shipping rates and sales tax automatically based on location.
  • “Amazon Style” Filter for eCommerce Products:    When you have hundreds of products in your eCommerce store you need an easy way to navigate through the store.  As a local WordPress WooCommerce web design expert we have experience configuring your WooCommerce store inventory properly, ensuring products are tagged intelligently so that your many product types, flavors and product uses are tagged in your products and configured in your filter app to ensure a pleasing user experience for customers who frequent your online store.
  • Image Formatting and Optimization: AdverGroup obtained all product images from the clients vendors websites and server. We then resized and formatted these images for optimal performance on the new eCommerce WordPress website.
  • Search Engine Optimization (SEO):  We authored and created SEO Titles and metadata on their homepage, webpages and eCommerce products.
  • WordPress and WooCommerce eCommerce Training: Includes ongoing training relative to updating products, content and homepage.
  • Creation of client’s Favicon.
  • Included configuration of Google Analytics and Google Webmaster Tools.

We are considered among the best WordPress website developers in Arlington Heights and in the Chicago area due to our experience. We have developed hundreds of WordPress eCommerce websites with both simple and complex functionality.  Furthermore, we offer complete packages that include training that helps our WordPress clients keep their WooCommerce eCommerce websites active and prominent on search engine result pages.

WordPress eCommerce websites developed by AdverGroup will help your eCommerce business grow. Beyond being a local WordPress web design expert for both small and large eCommerce stores, we are also experts in Search Engine Optimization (SEO).  We provide professional search engine optimized (SEO) eCommerce WordPress web designs that are built with the intention to conquer search engines.

Contact AdverGroup today for assistance in achieving a professional WordPress eCommerce website design in Arlington Heights or nearby.

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Learn How to Create and Duplicate Search Optimized Content in WordPressThis video tutorial demonstrates how to create and duplicate search engine optimized content using WordPress.

WordPress is a robust website blogging software which provides endless expandability by using plugins, widgets and more. There are plenty of SEO plugins for WordPress Plugins that can help you navigate search engine optimization. However, the most important thing about SEO is having a strategy.  The strategy that I found to be successful is expanding my website to include intelligently titled articles which targets search engine users that enter in specific keywords and phrases.

This WordPress SEO strategy is great for contractors & other service based industries seeking to conquer search engines.

Watch the video to learn more about creating and duplicating WordPress Posts which will help you implement this search engine optimization strategy.

If you are seeking a WordPress SEO expert to assist  you with SEO on your WordPress Web Design, contact us for a free consultation. Even if you are not near Chicago, we can assist you from afar.  After a brief phone conversation and consultation with one of our WordPress Search Engine Optimization experts, we are confident that you will discover how employing a professional WordPress website developer can help you take leaps and bounds to realize the true capabilities of WordPress

 

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Wordpress Contractor Web Design for Grout Guys in Antioch

Website Design Client:   Grout Guys Restoration

Location:  Algonquin, IL 60002

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AdverGroup was contacted by a local contractor who had an already existing website. This contractor had dealt with various other local web designers in the past and was not thrilled with the service he was getting. His website looked okay but he felt that the current web design and Search Engine Optimization (SEO) firm was not doing a really good job. Especially for the price he was paying. Furthermore, he was tired of waiting for their web designer to update the website, and fulfill their promise to create quality search engine optimized content.

After a brief phone consultation with AdverGroup, we performed an inventory and SEO evaluation of their contractor website.  In doing so, we were able to point out that the websites pages were poorly titled, this is bad considering page titles are the most important and first thing search engines query when considering results to offer search engine users. Furthermore, we found that often, zero or irrelevant words were used in meta descriptions. Lastly, there was really no strategy in place to target local cities and villages which this local contract wished to conquer with their website. After a follow-up consultation the owner of Grout Guys knew they had finally found a local web design company that he could trust.

This SEO Optimized WordPress Contractor Website Design included:

  • Included custom WordPress web design for this contractor who wished to have a black theme for his new website.
  • Included installation of Yoast SEO component for WordPress website designs.
  • Contractor website design included configuration of Google Analytics and Google Webmaster Tools.
  • Included creation of sitemap and submission of sitemap in xml format to Google Webmaster Tools.
  • Included submission of URLS to be indexed by Google Search Engine.
  • SEO Optimized Content Creation for geographical landing pages targeted by this local tile contractor website design.
  • SEO Optimized Contractor Portfolio.
  • Included photography of tile and custom graphic design for use on custom SEO Contractor website.
  • Included project image gallery.
  • Website included a smart slider component on the home page for desktop users, and a still image slide show header for users on mobile devices.
  • Expedited Web Design Services resulted in this website being completed and launched within 7 days.
  • 1 year hosting included with this contractor new web design.
  • Migration of emails onto new hosting package.

We helped this local contractor by developing and designing his new contractor website using WordPress, as he requested.  It was important to this client to be able to update his own website moving forward. He was tired of being held hostage by his past website designers who did not allow access to any administrator panels or accounts.  In the end this client was happy with the work we delivered and left us a nice Google review.Wordpress Contractor Website Design Antioch Google Review

Contact AdverGroup today for assistance in achieving professional search optimized contractor WordPress website design that will help your company become highly visible to search engines.  We provide professional contractor web design, development and/or consulting in Antioch and through-out Lake County.  We are considered among the best website developers in Lake, Cook, Dupage and McHenry County because we offer complete packages that include training that helps our clients keep their contractor websites relevant on search engine result pages.

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Web Design and Development for All Tech Builders in Wheeling

Web Design Client:  All Tech Builders & Restoration

Location:  Wheeling, IL 60090

Website URL: https://alltechbuilders.com

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All Tech Builders and Restoration has been in business since 1995. Therefore, they already had a website. However, they were not happy with their existing website not being found on search engines. Furthermore,  their previous developer who was not responsive.  They realized their business was suffering and it was time to make a change.  The owner of All Tech Builders did not have to look far for a reference.  His wife recently had a website redeveloped by AdverGroup Web Design for her hair salon and was very happy with the service we provided.

After reviewing the AdverGroup web design portfolio, he saw that we have developed websites and video commercials for various other contractors.

Contractor SEO website design project included:

  • SEO Optimized Contractor Website Development using the Joomla Content Management System
  • Project Included re-creation of client logo into vectorized image
  • Scrolling Image Carousel to display client Projects (on-site photography by AdverGroup)
  • Custom text content and copy write for contractor service pages, website policies and website blog articles.
  • SEO (Search Engine Optimized) Text content authored by AdverGroup, included Intelligently titled pages using key words and phrases in efforts conquer search engine result pages for local contractors.
  • Authored Metadata per Google Guidelines
  • Optimized website to minimize load time which is recommended by Google for Search Engine Optimization 
  • Custom Favicon: A favicon, also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, associated with a particular website or website.
  • Youtube Embedded Video Content using scrolling Carousel used to display client’s video content and voiceover talent which is published on Youtube.

Professional video commercial included:

Included with this contractor website design project was a professional video commercial. Our video commercials include narrations read by professional voice over talent.  AdverGroup handled everything from writing the voice-over copy, to capturing and editing the custom photos and video captures for use in the final video product.

Contact AdverGroup Web Design today for assistance in developing your contractor website project and/or video commercial production.

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As a local Chicago area WordPress Web Designer, we develop and maintain WordPress Websites for various clients. Furthermore, we produce WordPress web design video tutorials for our clients in efforts to assist them in embracing the content management tools provided in their WordPress Website.

WooCommerce is one of the most popular WordPress eCommerce plugins. WooCommerce is a free plugin that is packed full of features, perfectly integrated into your WordPress website.

This video tutorial focuses specifically on demonstrating how to add a custom text area to your WooCommerce Products.


This plugin allows your customers to customize your products by adding new options such as input boxes, dropdowns or checkboxes. With the Product Add-ons extension, gift messages, donations, laser engraving and any other product which may require user input in some way is now an option for your customers!

WooCommerce Add-ons can be added globally or per-product from the edit product page – they can also be named described, re-ordered and optionally given prices which will automatically be added to the product price if chosen by the customer. This extension can also work with the WooCommerce Subscriptions plugin to add additional pricing with your options to the recurring subscription.

If you are seeking a local eCommerce or WordPress web designer in the Chicago area, then contact AdverGroup Web Design today!

Wordpress-vs-Joomla-320px-VOTEPublished on: Nov 22, 2014 


Developing a new website triggers many questions for those seeking to develop a successful website. Perhaps the first and most important question is: which website software or platform should be used? This article compares the two leading content management systems: WordPress and Joomla. While also offering criteria to adequately determine which web design software is right for you.

Before proceeding into a side by side comparison, you must first understand all of your website’s needs which may reveal which option best suits your needs.

Whether, you are a web design professional or a person with zero web development experience, the information shared in this article and criteria to consider are pertinent to both perspectives.

{loadposition myposition}Therefore, this article will explore the following criteria: 

A. Understanding all your options when selecting a web development platform for a web development project:

1.   Web builders provided by hosting companies

2.  Open Source Solutions (WordPress and Joomla)

3.  Custom Developed Proprietary Software

B.  Criteria for basing your selection

1.  Function ability required by project objective

2.  Ease of use

3.  The future of your website and the website software you are leaning towards.

C. Comparing WordPress versus Joomla

1.  Popularity

2.  Origins

3.  Core Features

Moving forward with “understanding all of your options”, first realize that most professional web design solutions are now built utilizing a content management system which allows it’s owners to update their websites easily with-out any professional web design or web development training. 

Today, there are essentially three categories of web design solutions which offer content management systems allowing easy updating of your website:

  1. Web Builders provided by hosting companies or website’s whose services are strictly web building and hosting. This option can be quick and easy for those who are on a strict or zero dollar budget. Though developing a site using these tools may be cost effective to a start-up business, unless you are technically savvy and possess good graphic design skills your site will likely be blind to search engines and may lack visual appeal. For more information on this topic read my blog article entitled: Are Free Web Builders Good for SEO?
  2. Open Source Solutions such as WordPress , Joomla or Drupal. Open source solutions are free to use and many hosting companies offer easy install options! “Open source” is a development model which promotes a universal access (per a free license) to software’s code and design, and universal redistribution of such code and design. Most open source web design solutions are developed using PHP scripting language which is also a free software with open source libraries intended to share code. Though open source solutions are free, to implement a proper installation, configuration and professional design, you may wish to employ a professional web designer that specializes in the software which you have selected. The good thing about selecting a popular open source solution such as WordPress or Joomla, is that they are widely used. Therefore, the pool of talented web designers that support these solutions is huge. Open Source website solutions can be extended to include expanded function ability such as eCommerce, Paid Membership Access, Gallery Functions and more with the use of extensions, modules, plugins and/or widgets. Many of these extension/plugins are free, while others are developed by third party developers and require licensing fees.
  3. Web site developed using proprietary software. Proprietary software is computer software licensed under exclusive legal right of the copyright holder. A website developed using proprietary software can be coded in various scripting languages (which include ASP, Html, CSS and php). Custom developed websites can prove to be a bit more costly, as developing a front end template and custom content management system that is up-to-date with a constantly evolving internet and world-wide-web is a daunting task. When proceeding with a web site developed using proprietary software you are definitely using a professional web development firm, and you better like them because you will be in bed with them for the rest of your website’s life! As they will own and control your code and content management system until death do you part!

Now that you know a little about the different web design solutions and content management systems, we can move on to understanding the criteria which should be considered when comparing WordPress versus Joomla!:

  1. Function ability required by client or project objective.
  2. Ease of use
  3. The future of your website and the website software you are leaning towards.

Criteria for basing your selection Item#1: Function ability required by client or project objective.

The first of the three criteria is the most important: Which option, Joomla or WordPress provides the function ability required for your website? The platform you use to develop your website be based on the type of function ability which his needed.  Both WordPress and Joomla both offer easy install options and can be extended using a variety of components and/or plugins. A good web developer will know this and analyze your required functions prior to pushing you into any web design solution.

If you have consulted with or have hired a professional web designer/web developer who is interested in using one option over the other, then be sure to ask them why? This is important to verify that you are not only selecting the correct software, but also the right developer. 

If you are not working with a professional web designer that is familiar with all of the extensions, modules, plugins and/or widgets provided by WordPress or Joomla then you will need to do a little research yourself. For instance, if you wish to be able to sell and allow your users to send eGreeting Cards on your website, you may want to confirm and test the eGreeting Card components offered by both WordPress and Joomla to ensure the function ability is available and suits your needs. Again, many of these extension/plugins are free, while others are developed by third party developers and require licensing fees.

Here are links which provide the extensions, modules, plugins and/or widgets provided by WordPress and Joomla:

https://wordpress.org/plugins/

http://extensions.joomla.org/

Granted, if your website requires no special function ability, then the next most important criteria you should base your selection on should be: “Ease of Use”.

Criteria for basing your selection Item#2: Ease of use

This criteria falls under a matter of preference and may require a slightly different perspective depending on if a person with zero web development experience or a web developer building a website for a client.

From the perspective of a person with zero web design experience: Many business owners and website owners feel it is wise to consult with, or hire a professional web designer to configure their WordPress or Joomla website correctly. However, it is true that a user with little or no web development experience can install the core systems automatically using applications offered by most hosting companies. When it comes to posting updates to your website, WordPress and Joomla are almost identical. Both WordPress and Joomla possess easy to use dashboards and word pad editors which allow users to update pages and/or articles text and images easily. There are also many reputable template developers that produce professional templates for both WordPress and Joomla. I would summarize “criteria item #2 Ease of use” by saying ease of use is a matter of preference. Therefore, a prospective website owner should sample both dashboards to see which they feel more comfortable with. This is where it would be wise to consult with a professional who has experience with both WordPress and Joomla. Whereas, a pro developer could a quick test drive of both dashboards and various extensions which should reveal which platform is easiest for you!  At the time this article was authored, Joomla does provide an online demo version while WordPress does not.  You can demo the core version of Joomla by clicking here to visit Joomla’s official demo site. While you You can also demo the core of WordPress by clicking here (demo posted on http://demo.opensourcecms.com)  

From the perspective of a web developer: After verifying your clients needs and matching available extensions or plugins, you might typically discover that either WordPress or Joomla will suit the clients needs and your decision falls back onto “ease of use”. Which usually defaults to what are you more effective and proficient in using. Most true web developers can navigate and develop in WordPress and Joomla with ease, equally. However, most web developers will have a preference to one or the other (again resulting from efficiency). Note to a website clients seeking a developer: if your web developer can not develop in both WordPress or Joomla then find a new developer. Being a web development professional, I am active in many online communities and forums where the question of WordPress versus Joomla is a common argument. I love reading into the comments when developers begin to get heated and put-down one option or the other depending on their position. This usually occurs when a developer lacks skills in one of the options and their frustration is revealed in some sort of ranting comment. As an active web developer serving clients in the Chicago area and surrounding suburbs, I feel it is required to be able to offer web development services for both WordPress and Joomla. As the old adage goes, “If the client wants a brown suit, then you sell them a brown suit”. Even if you think it not your cup of tea.

Criteria for basing your selection Item#3:  WordPress and Joomla are both here to stay! Therefore, you will enjoy software updates and continuing third party development on both platforms. Additionally, due to the popularity of open source solutions, you will always be able to find a professional web designer and/or web developer that will be able to assist you in upgrades, installations and so on.

The future of your website and the website software which you are leaning towards is perfect segue into the actual comparison of WordPress versus Joomla.

Now onto the topic of this article which focuses specifically on comparing WordPress versus Joomla!

This article will compare the following aspects of WordPress and Joomla

  1. Popularity WordPress versus Joomla
  2. Origins of WordPress and Joomla
  3. Core Features Comparison Chart WordPress versus Joomla

Popularity Comparison WordPress Versus Joomla:

When comparing popularity of WordPress versus Joomla, what better source then Alexa.com. Alexa Internet, Inc. is web based service owned by Amazon.com which provides commercial web traffic data. As November 21, 2014 (the date of which this article was authored) Alexa.com listed WordPress.com (web based version of wordpress includes hosting) as the 27th most viewed website on the planet and 31st in the United States. While WordPress.org (the free download version) is listed as the 89th most viewed website on the planet and the 145th in the United States. This is a stark comparison to Joomla which Alexa.com listed as 668th ranked in the world and 815th in India (no USA figure provided). This statistic provides a good segway into the origins of WordPress and Joomla.

Explaining the origins of WordPress and Joomla:

The orgins of WordPress: WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. WordPress was developed and first released in 2003 by Matt Mullenweg (Houston, Texas USA) and Mike Little (Stockport England). WordPress is the official successor to a blogging tool developed by French programmer Michel Valdrighi named b2/cafelog. WordPress started as a blogging software, but has evolved to be used as full content management system and more. As WordPress can also be extend by way of the thousands of plugins, widgets and themes which have been developed by third party developers all over the world. Visit the “About Us” page provided on the WordPress website which provides a listing of it’s core development team.

The origins of Joomla:  Joomla is also an Open Source project, also developed by hundreds of people all over the world. Joomla was born resulting of a “fork” of Mambo in 2005. In the world of software engineering, a project fork occurs when a developer takes a copy of source code from one software package, and independently develops on its base, creating a distinct and separate piece of software. Upon the rebranding of Mambo, the development team announced the new name for this software as Joomla! Derived from the Swahili word: jumla, which means “all together or as a whole”. The leadership of Joomla consists of three teams: The Production Leadership Team (PLT), Community Leadership Team (CLT) and Open Source Matters (OSM). The Joomla website reflects a Leadership Team  which is comprised of member all over the world. Michael Babker (Burlington, North Carolina, USA), Brad Baker (Sydney, NSW, Australia) Isidro Baquero (Seville, Spain, Europe), and Guillermo Bravo (Iquique, Chile, South America) to name a few.

Core feature comparison chart for WordPress and Joomla:

WordPress Joomla
Easy Installation and Upgrades Core Core
Easy Theme/Template Installation Themes Templates
Full Standards Compliance www.w3.org Core Core
Application Framework Various / Depending on Theme Bootstrap/Responsive Core & Various depending on Theme
Database Type MySQL & MySQLi MySQL & MySQLi
Primary Language PHP PHP
Content Creation Pages Articles
Menu Manager Core Core
Blog features Core & Extend Core & Extend
Media Management  Core Core
Search Engine Optimized Core & Extend Core & Extend
Multilingual Core & Extend Core & Extend
User Management  Core & Extend Core & Extend
Access Control by extension Core
Publishing Tools Core Core
Banner Management by extension Core
Contact Management by extension Core
Web Link Management by extension Core
Polls by extension Core
Extend Ability Plugins & Widgets

34,582 per WordPress website

Components, Plugins and Modules

8,586 per Joomla website

In closing, upon reviewing the above core feature listings, it is obvious that both WordPress and Joomla provide powerful tools and extend ability that would suit various types of websites. In reviewing each of their respective websites you will see that many big name companies and celebrities that use both WordPress and/or Joomla.

While it is clear that WordPress is winning in the popularity contest, this appears to result from the fact that WordPress started out as a Blog Software that can be extended into a content management system and many beginners are drawn to WordPress due to it’s ease of installation and use. While Joomla began as a content management system that could possessed blog features. My own personal polling of both beginners and web developers results in finding that are consistent with this statement. Whereas, most beginners and bloggers choose WordPress. While those with more coding abilities prefer Joomla and/or are willing to endure the minor challenges of configuring and customizing Joomla. 

I often compare the ongoing rivalry of WordPress versus Joomla to the rivalry McDonald’s versus Burger King. Both make cheeseburgers (or open source content management systems). The bottom line is that most websites do not require reinventing of the wheel. Therefore, either option could work. At the end of the day, if your sites function ability does not dictate your web design platform then if the client wants a brown suit, then sell them the brown suit!

My preference revealed…… (when first published on: Nov 22, 2014)

I will add this final note, as a professional web designer I actually prefer Joomla. I develop sites daily, in both WordPress and Joomla. However, I find Joomla to be able to handle more complex extend ability and I find it easier to customize and configure.  I also find that with a little coaching my clients who have zero web design experience find Joomla’s dashboard to be easier to use when moving forward with managing their website. In any case, I typically offer both options to my clients and go as far as to demonstrate both dashboards to them, rather then forcing them into Joomla. After a quick show and tell of both WordPress and Joomla, most of my clients decide to go with Joomla. Perhaps my Joomla pitch is a bit more convincing because I am partial to it?

My preference 1o Years Later.

I must confess I have moved on from Joomla and now prefer WordPress or Shopify. Joomla became to demanding to keep up with their many updates.  I have to admit, the updates did bring wonderful new features but they also required frequent maintenance which was time consuming. With WordPress and Shopify, the updates are much easier to manage and require less technical knowledge. This allows me to focus more on designing and creating content for my clients rather than constantly worrying about keeping up with updates.

Another reason for my switch is that WordPress and Shopify have a larger community of developers and users, making troubleshooting and finding solutions much easier. Joomla’s community has become smaller over the years, making it more difficult to find support when needed.

However, I still believe that Joomla is a great option for those who prefer its dashboard or are already familiar with it. It offers a variety of extensions and templates that can be easily customized to fit your needs.

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Content Management Systems | Updating Your Own WebsiteWith the advent of Web Content Management Systems, began an era where a regular person could easily update, edit, publish and modify a web sites content using a web based control panel. This means a person without web design training or expensive software programs could update their website as easy as posting status, text and images on social networking sites such as FaceBook or LinkedIN. A much added bonus is that, those who have developed their sites in a CMS no longer suffer from paying expensive hourly maintenance fees as they manage to keep their site up to date.

Features and function abilities of the various Content Management Systems differ from system to system; many simpler systems showcase only a handful of features, while others are much more complex and powerful. The industry offers “Open Source” (Free & Community Driven) and “Proprietary” (PAID and Custom Developed) systems. Both Open Source and Proprietary Options offer pros and cons. Whereas Open Source options, such as WordPress and Joomla have proven to be a more cost effective solution for many small business owners. While Proprietary Systems are custom developed resources that are built to achieve special function ability, security features and compatibility to offline systems. However in current times, it is a safe assumption that Proprietary software’s role as the primary innovator in the global market is most certainly over. As I often say myself, “Why try to rebuild the wheel, this has been done before”. Being that Open Source solutions are community drivin, the envelope is constantly being pushed!

One last note in the Open Source versus Proprietary discussion: As I finish rooting in the corner for Open Source solutions, I feel that I must point out that there are always anomalies. As I myself have experienced projects that have outgrown Open Source solutions, it does happen! Sometimes you have projects that push the envelope beyond what Open Source can do. Even though Open Source offers worlds of possibilities (being that extension are always being developed to extend the core function of open source), it is the core structure of data management that ends up being the defining factor in some cases of Open Source versus Proprietary.

Joomla-VERSUS-Word-Press | AdverGroup Web Design ChicagoAgain, most web design projects do not require special function ability that is setting the world on fire! As a matter of fact, there are many published stories of businesses that built million-dollar enterprises based on open source. One interesting piece of information is that as of July 2012, WordPress is listed as the 19th overall busiest website in the world on www.alexa.com! While back in 2007 Joomla boasted that over 30 million of the worlds websites were using Joomla!

As I have already alluded to, the two big dogs in the world of Open Source Content Management are Joomla and WordPress. While both are designed to have easy install and set up (even if you’re not an advanced user) to achieve a custom design and correctly configured website, you are best served hiring a professional to set up and customize your site. Aside from ensuring that a custom and professional image is conveyed, there are many facets of a CMS such as component installation and Search Engine Optimization (SEO) tweaks that are critical with the initial set up and configuration of these sites. Once your site is set up, accessing your control panel is as easy as logging into the Admin Section of your site. Here you can edit your web sites content (articles) using a Wordpad editor that is similar to Microsoft Word. You can edit text (fonts, colors, sizes, & links) add images to gallerries, post blogs, sell items and more! 

In closing, there is another overall benefit to being able to keeping your site fresh. Aside form not looking foolish when your site holds outdated information, the more often your site is updated, the better search engines such as Google, Yahoo and Bing crawl or index your sites content! As frequency of site updates is one of the many criteria that is important to Search Engine Optimization (SEO).

Click here to view a Joomla Video Tutorial produced by AdverGroup

AdverGroup specializes in Joomla and WordPress web development. Contact us to discuss your needs, as we certainly can offer you a solution that fits your budget!

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Website Design and Development plus Video Production for New Roofing, Siding and Window Contractor in Chicago

Website Design Client:  Everlasting Exteriors

Location:  Chicago, IL 60611

This experienced roofing contractor was ready to break away from the company he was working for to start his own roofing, siding and window company.  When it was time to start his own business he knew that he needed a professional website and brand image that could compete with all of the other local roofing companies in the Chicago area. After researching various web design companies, Everlasting Exteriors chose AdverGroup for their website design project. They were impressed with AdverGroup’s portfolio and past experience working with other small businesses in the construction industry.  Being a new company they also needed a company logo and were happy to learn that AdverGroup would include free logo creation with their new roofing contractor website design project.

Professional Video Production w/ Pro Voice Narration included with this Contractor Website Design and Development Project

This client was excited to execute the video production option that AdverGroup provided included in their new roofing contractor website design proposal.

Not only did our client gain a professional roofing contractor website, but they also gained a powerful marketing tool in the form of their video commercial production. This allowed them to effectively showcase their roofing, siding and window replacement services and expertise to potential clients through a visually engaging medium.

This Web Design & Website Redevelopment for local Roofing Contractor in Chicago

  • AdverGroup designed and developed a custom WordPress website design for this local Roofing Contractor in Chicago.
  • “Animate on scroll” (AOS) embedded into the custom website design to add visual effects, like elements fading in or moving, that are triggered by the user’s scrolling action on a webpage, enhancing the user experience with motion and interactivity.
  • Included custom page layouts for various pages that exhibits alternating text and image content.
  • Website included a full screen overlay slider on the home page for desktop users, and a still image slide show header for users on mobile devices.
  • Animation of client provided images produced using Artificial Intelligence (AI), plus creation of Artificial Intelligence (AI) Video animations required to create Custom Video for Headers.
  • Image Licensing and video licensing and vide header creation for use on their local doctor office website.
  • Custom website design included configuration of Google Analytics and Google Webmaster Tools.
  • Customized SEO strategies were implemented to improve the website’s search engine rankings and increase online visibility.

Contractor Yard Sign Printing included with Contractor Website Design and DevelopmentYard Sign Printing Included with Roofing Contractor Website Design

At AdverGroup, a digital marketing company, we recognize the enduring impact of printed materials in effective advertising. Our extensive experience working with contractors has underscored the importance of strong branding and market saturation. That’s why we include yard sign printing as part of our roofing contractor website design services. These signs serve as powerful tools for visibility—showcasing your company’s logo and work quality to neighbors and passersby while your team is on-site.

In conclusion, this newly designed roofing contractor website design for Everlasting Exteriors in Chicago delivered  a modern and visually appealing online presence for this new roofing company’s website .The added “Animate on Scroll” visual effect not only adds an element of excitement for visitors, but also improves user engagement by creating a more interactive experience.

We create professional, search-optimized contractor websites designed to improve rankings. As leaders in SEO-focused web development, we offer comprehensive packages, including training to help roofing companies and contractors keep their websites updated and growing.

Contact AdverGroup today for assistance in achieving a search optimized website specifically for roofing companies and contractors.  

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