eCommerce Website Design for Deerfield’s Bakery in Buffalo Grove & Deerfield
Website Design Client: Deerfield’s Bakery
2 Locations: Deerfield 60015 & Buffalo Grove 60089
URL: www.deerfieldsbakery.com
This local bakery owner already had an eCommerce website that was built using an older version of the Joomla web design platform and j2 eCommerce component, which linked to their POS system. While the website operated “okay,” this store owner wanted to boost their online sales and wanted eCommerce website software that was easier to use. This bakery owner was already experimenting with Shopify before contacting us. However, after our initial consultation, this new client knew two things: they were on the right path when considering Shopify for their new eCommerce solutions, and AdverGroup was the best local website designer for the job.
AdverGroup was selected as this client’s new eCommerce website developer due to our experience with the Joomla content management system, which the client was ditching, and also because of our expert Shopify abilities. Beyond migrating almost 3,000 products from their existing website’s inventory, this bakery website had many custom features and components built into their current online sales process that needed to be incorporated into their new Shopify eCommerce website.
Website Design for Deerfield’s Bakery
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eCommerce Features & Functionality Delivered
- Product options and variants for eCommerce bakery products: custom options implemented in this project included cake sizes, cake flavors, icing flavors, custom name inscriptions, cello bag wrapping and more.
- Pick-up locations configured for Shopify eCommerce: this local bakery has 2 locations, and 95% of their products are for pick-up only. They needed this to be very clear to their shoppers while ensuring a smooth checkout process.
- UPS shipping API for eCommerce: for the subset of shippable products, accurate shipping rates were configured.
- “Call for price” or “get a quote” for Shopify eCommerce: for super custom cakes with custom pricing, certain products were configured to show “call for price” or “get a quote” rather than a fixed price.
- Product date restrictions for seasonal eCommerce products: this allowed the client to display products in their store while making them available only to add to cart between certain dates.
- Product quantity restrictions: limits can be set on total dollar value, number of items, and multiples within a product group.
- Tax overrides configured for Shopify eCommerce: custom tax overrides for food products that only collect 1.75% rather than the tax percentages forced by Shopify defaults.
- “Amazon style” filter for eCommerce products: when you have almost 3,000 products in your eCommerce store, you need an easy way to navigate through the store.
- Coupons and discounts configured in the Shopify eCommerce platform.
- Custom preparation time for eCommerce products: this bakery’s process required “preparation time” to be noted and pick-up dates to be restricted depending on preparation time.
- Custom email notifications to customers and administrators: we custom coded their eCommerce invoices and email notifications to include pick-up locations, pick-up date, pick-up time, discounts and more.
Additional Tasks Accomplished in This Custom Shopify eCommerce Website Project
- Product migration and implementation: migration of the client’s pre-existing inventory into the Shopify eCommerce software — over 3,000 products.
- Content migration: the website included migration of other website pages and content into Shopify, also now coded to include proper metadata for search engine optimization.
- Image formatting and optimization: AdverGroup rescued all product images from the client’s pre-existing website server and resized and formatted these images for optimal performance on the new eCommerce website.
- Search engine optimization (SEO): we corrected all their non-existent or poor metadata on their homepage and webpages, and also produced search optimized blog content, SEO blog configuration, plus SEO optimized content creation for the bakery blog.
- Shopify eCommerce training, including ongoing training relative to updating products, content and the home page.
- Re-creation of the client’s favicon.
- Included configuration of Google Analytics and Google Webmaster Tools.
eCommerce Web Design FAQ for Deerfield’s Bakery
Why did Deerfield’s Bakery move from Joomla to Shopify?
Their existing Joomla and j2 eCommerce setup operated “okay,” but the owner wanted to boost online sales with eCommerce software that was easier to use, and had already started experimenting with Shopify before contacting AdverGroup.
How many products were migrated to the new Shopify store?
AdverGroup migrated almost 3,000 products from the bakery’s existing website inventory into Shopify, adding proper SEO metadata to each product during the import since none of the pre-existing inventory had it.
How does the website handle custom wedding cake pricing?
Since custom cakes for weddings and special occasions always have custom pricing, certain products were configured to show “call for price” or “get a quote” instead of a set price, while still letting the bakery showcase the many cake styles.
How does checkout work since most products are pick-up only?
Pick-up locations were configured for both the Deerfield and Buffalo Grove locations, making it very clear to shoppers during checkout that about 95% of products are for pick-up only, with UPS shipping rates configured only for the smaller set of shippable items.
How does the bakery control availability of seasonal products?
Product date restrictions were coded into the Shopify store so seasonal products can be displayed in the store but only made available to add to cart between specific dates.
Contact AdverGroup today for assistance in achieving a professional Shopify eCommerce bakery website design. Visit our eCommerce website development services page to see how we build large-scale Shopify and WooCommerce platforms for food and retail businesses nationwide.
