eCommerce Web Design: Bulk Discount, Tiered Pricing, Product Photography + Video Production
Website Design Client: GuitarFasteners.com
Location: Medinah, IL
This client owns a well established fastener company that supplies and distributes screws, nuts, and bolts across the USA. However, for this project the client specifically wanted to target manufacturers of guitars and bass guitars. Therefore, he was seeking a local eCommerce website development company near his location in Medinah, IL. Being that his new website needed to have special functions, that included minimum quantity requirements for shopping cart, multi-tiered pricing and bulk discounts, he felt that he needed to work with a local website designer who would be sure to complete this project as needed. While he was searching the internet, he found AdverGroup Web Design and saw that we had almost one hundred 5 star reviews on Google, he knew it was worth meeting with us. So he set up an appointment and the rest is history!
Professional Video Production with Voiceover Delivered with this eCommerce Website
eCommerce Web Design Functionality Provided for recent Bulk Discount, Multi-Price Tiered Website
- Custom eCommerce website design using the WordPress website platform, including WooCommerce and various other custom plugins required to deliver a good user interface while meeting all the client’s needs.
- Tiered price table for WooCommerce: delivers quantity and volume-based discounts and custom pricing, allowing different prices per different product quantities.
- Discounted pricing based on quantities: encourages users to make larger orders by offering discounted prices, with both fixed and percentage-based tiered pricing options.
- Min max quantity & step control for WooCommerce: set step quantities and restrict purchases based on minimum and maximum quantities.
- Checkout field editor and manager for WooCommerce: custom fields and messages in the shopping cart and checkout process.
- AJAX search for WooCommerce: advanced search with live suggestions, going beyond WooCommerce’s default simple search.
- Custom designed cartoon graphics: the client’s daughter, an artist, drew caricatures of famous guitar players, and AdverGroup created custom cartoon backgrounds placing these characters in various settings, now featured on the homepage and in email marketing.
- Custom video footer with an animated header showing the brand in action.
- Content creation and eCommerce inventory data feed creation: built a detailed product feed from scratch to manage a base import of eCommerce inventory, then worked with the client to ensure ongoing data hygiene and accuracy.
- Search Engine Optimization (SEO): coded all metadata on the homepage, product pages and webpages, plus produced search optimized blog content.
- Creation of custom graphics to support the new web design template, including a new company logo.
- Creation of custom website favicon.
- Configuration of Google Analytics and Google Webmaster Tools.
- Professional video commercial production: AdverGroup captured custom video and photography of the client’s work, then produced a professional voiceover to accompany the video.
- Professional product photography for eCommerce web design: since these products were often very small, a macro-lens was used to capture high resolution images.
AdverGroup develops professional eCommerce websites that include special functions. Beyond being a local eCommerce website design expert near Arlington Heights, IL, we also help our clients develop their product data feeds and inventories.
eCommerce Web Design FAQ for GuitarFasteners.com
How does the tiered pricing system work on this fastener eCommerce website?
The Tiered Price Table plugin for WooCommerce delivers quantity and volume-based discounts, offering two types: fixed flat prices per specific product amount, or percentage-based discounts off the regular price at particular quantities.
Why was a macro-lens needed for this eCommerce product photography?
GuitarFasteners.com’s products are often very small screws, nuts, and bolts, so a macro-lens was required to capture high resolution, detailed images that would boost customer interest in such small items.
What inspired the custom cartoon graphics featured on the homepage?
The client’s daughter, an artist, drew caricatures of famous guitar players, and AdverGroup created custom cartoon backgrounds to place these characters in various settings, now featured on the homepage and in email marketing messages.
How was the product inventory data feed created for this eCommerce site?
Since the client had no existing data feed or spreadsheet adequately documenting their product line, AdverGroup worked closely with them to build a detailed product feed from scratch for the base import, and continued ensuring data hygiene and accuracy afterward.
What minimum and maximum order controls were set up for this site?
The Min Max Quantity & Step Control plugin for WooCommerce was configured to set step quantities and restrict purchases based on minimum and maximum amounts per order.
Contact AdverGroup today for assistance in achieving an eCommerce website, similar to what we delivered for this local fastener supplier and distributor in Medinah, IL. Visit our eCommerce website development services page to see how we build large-scale WooCommerce platforms with tiered pricing and bulk discounts for distributors nationwide.
