Before proceeding it is important to understand what "Copywrite" is and means: Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product or service that is advertised, or subscribe to the viewpoint the text communicates.

Good web copy is developed in way that provides an easy and informative read for your website visitors, while frequently hitting on all the key words and phrases a search engine may seek when querying the internet.  Sounds easy enough, right? ....well not exactly! Obviously humans digest web content differently than robot algorithms set to scan your site's content.  The challenge in developing web copy that suits both search engines and site users.