In March 2025, AdverGroup was again invited by our client and partner Sherwin-Williams to attend their Indianapolis Pro Show at the Dallara Indy Car Factory in Speedway, Indiana.

This annual event provides the opportunity for Sherwin-Williams Pro painters and contractors, to meet with Sherwin-Williams representatives and vendors to learn more about new and exciting products, resources, services and management tools provided by Sherwin-Williams and their preferred partners.  

The event included lunch and raffle prizes, which included supplies, tools, gift certificates, and even a free new website provided by AdverGroup Web Design!

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Apps, Components, Plugins, and Widgets can extend the functionality of your website.  These tools are designed to add new features, enhance user experience, and improve overall website performance. With the vast number of options available, it can be overwhelming to decide which ones to include on your site. In this article, we will explore the differences between apps, widgets, plugins, modules, and components and how they can benefit your website.

As a professional website development company, we take a different approach to managing our clients.  We never pretend to be like "the great and powerful Oz" behind the curtain creating magical websites from scratch.  As a matter of fact, we often tell our clients exactly how we achieve the objectives that they hire us to accomplish.   We take this approach because we realize that clients who embrace their administrative control panels (no matter what platform) are more likely to be successful.  This is why we take the time to train our clients how to navigate and use various sections of their website admin section, including how to update articles, pages, posts, apps, widgets, plugins, components and modules.  

Before you begin extending your websites functionality, you must first understand what the various website platforms are, examples being Wordpress, Shopify, and Joomla. Reason being, is that each of these platforms refers to their added or extended functions something different.   

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In the year 2025, AdverGroup Web Design and Creative Media proudly celebrates 20 years in business! 

Since 2005, we’ve had the honor of creating countless websites, video commercials and creative media projects for clients across a wide range of industries.  From start-up companies and small local businesses, to large corporations and manufacturing facilities, we have been blessed with the opportunity to observe how our knowledge and creativity have helped so many businesses grow and succeed. 

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Should I pay this annual invoice?" ....Wait, that is not a bill.  It is marketing materials.

There are a number of ambitious "annual domain listing" companies that send marketing materials which appear like invoices for domain related services.  DO NOT PAY THIS BILL without clearly reviewing this invoice to determine exactly what they are billing you for.  If you take the time to read these letters, it is very clear that they are simply offering you services.  These services appear to be related to being listed in their directory.  So really, it is not a scam, as they do clearly note that they are proposing "ANNUAL domain listing services" and nothing else.  I am sure they may provide great domain listing services on their business directory. However, this is not a required service for your domain or website.

What is organic social traffic as referred to in Google Analytics?

First, it is important to understand that "Organic Social Traffic" is the measured activity on your website that is sent to your website via social media links (commonly referred to as "social referrals"). In other words, When a visitor lands on your website or landing page by clicking a link shared on a social network, it's considered a social referral.

Organic social media encompasses the no-cost content - posts, photos, videos, memes, Stories, and more - exchanged among users, including businesses and brands, across social networks.  Organic traffic refers to the number of visitors to a website who arrive through unpaid, natural search results. In Google Analytics, organic social traffic specifically refers to the visitors who come to your site from social media platforms without clicking on any paid advertisements or promotions. This type of traffic is valuable as it indicates that users are finding your website through genuine interest and engagement with your content on social media.

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The World of Concrete is an annual convention which brings together professionals from the construction industry. This event provides a platform for businesses to showcase their products, services, and technologies related to the concrete and construction world.

Since 1975, this trade show for contractors has grown in size and popularity, attracting thousands of exhibitors and attendees from around the world. This annual show takes place in Las Vegas, which is a city known for its booming construction industry.

During the World of Concrete Trade Show, attendees had the opportunity to explore over 1.2 million square feet of exhibit space, featuring thousands of exhibitors from numerous countries. These exhibitors displayed a wide range of products and services, including concrete saw cutting equipment, concrete mixers, various types of construction software applications and much more.

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In 2023, as Sherwin-Williams Latin American Resource Group held their 2nd annual Fiesta Latina. Sherwin-Williams is a paint manufacturer who cares about the painting contractors that they supply paint to.  In efforts to provide more resources to Latin American painting contractor Sherwin-Williams formed their Latin American Resource Group. This group helps painting contractors and companies realize other resources for their business to help them become successful.

Please take a moment to view the various videos produced by, and gallery of images captured by AdverGroup Web Design. 

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Lets start this article with this simple preface: Everyone wants their website to be found on the first page of Google Search results.  If you are scratching your head wondering why you are not, then this article should help you understand why, and how to become more relevant.

Google and other search engines are in the business of providing quality search engine results to their users. This is why Google, Yahoo and Bing have developed search algorithms to help them determine what results will bring their user the most "relevant" data found on the world wide web. Just to be clear, an algorithm is a set of instructions that are used to complete a task, answer a question or solve a problem. In search engines, algorithms enable the system to quickly and accurately return relevant results based on an inputted query. Google's impressive ability to automatically generate search results is useful when navigating the overwhelming amount of available information. Google's ranking systems are designed to swiftly sift through billions of webpages and content in Google's Search index, ensuring you receive the most relevant and useful results in an instant. Find exactly what you need with just a fraction of a second.

In order to provide you with the most valuable and accurate search results, search algorithms take into account numerous factors and signals.  Understanding these factors is the first step in becoming more relevant in Google.

Currently, your competition is plotting to take over your clientele and service area.  Maybe it is an old employee that thinks he could provide a better service. Perhaps your competition is a younger version of you that is eager to stake out his new camp and service area in your backyard.   

In any case, in this day in age, nobody is happy settling for a salary as a worker bee.  Everyone wants to be the boss.   Is the American Dream feeding this ambition? Or is simply just human nature?  In any case, the dream is the same for all, whether you are an established American citizen, or an immigrants from any foreign country, we all want a piece of the pie!  The result is that new companies are popping up every day!

Speaking from the perspective of small web design company and advertising agency operating in a suburb of Chicago, we have observed that this trend is true across many industries including but not limited to: home remodeling companies, painting companies and even web design companies. 

This articles examines how Artificial Intelligence (AI) is changing the world of content creation including, authoring text and creating images. In addition to sharing some of the tools your competition may be implementing to get ahead of you, this article also provides facts on the history and evolution of Artificial Intelligence. The hope is that his article will help you realize the endless possibilities offered by Artificial Intelligence and what to expect in the future.