What is organic social traffic as referred to in Google Analytics?

First, it is important to understand that "Organic Social Traffic" is the measured activity on your website that is sent to your website via social media links (commonly referred to as "social referrals"). In other words, When a visitor lands on your website or landing page by clicking a link shared on a social network, it's considered a social referral.

Organic social media encompasses the no-cost content - posts, photos, videos, memes, Stories, and more - exchanged among users, including businesses and brands, across social networks.  Organic traffic refers to the number of visitors to a website who arrive through unpaid, natural search results. In Google Analytics, organic social traffic specifically refers to the visitors who come to your site from social media platforms without clicking on any paid advertisements or promotions. This type of traffic is valuable as it indicates that users are finding your website through genuine interest and engagement with your content on social media.

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