Karla Guccione, Web Designer

Local Shopify eCommerce Website Design and Development for Sweetrosie's Bakery in Woodstock
Website Design Client:  Sweetrosie's Bakery

Location:  Woodstock, IL 60098

This local baker did very well selling sweets and tamales at various farmer's markets in Lake and McHenry Counties in Northern, Illinois. She was so successful that she decided to open her very own bakery and catering company that would be based in Woodstock, IL.  When it was time to start her new business, she knew that she needed a professional eCommerce bakery website, that provided unique functionality as required for her business. For example, due to the custom made foods that customers would be ordering, she needed preparation time restrictions built into the website. This prep time function was needed to ensure that customers would be aware that they could not pick-up their order until 72 hours after placing it.   She also needed a delivery option, that would allow customers within 25 miles to have their sweets or catered food delivered to them! When she saw the many Bakery website designs that AdverGroup had developed for various other famous bakeries, she knew that we were the best Bakery website design company among the many other options she had considered.  


Organic Social Traffic Search Engine Optimization for Website DesignWhat is organic social traffic as referred to in Google Analytics?

First, it is important to understand that "Organic Social Traffic" is the measured activity on your website that is sent to your website via social media links (commonly referred to as "social referrals"). In other words, When a visitor lands on your website or landing page by clicking a link shared on a social network, it's considered a social referral.

Organic social media encompasses the no-cost content - posts, photos, videos, memes, Stories, and more - exchanged among users, including businesses and brands, across social networks.  Organic traffic refers to the number of visitors to a website who arrive through unpaid, natural search results. In Google Analytics, organic social traffic specifically refers to the visitors who come to your site from social media platforms without clicking on any paid advertisements or promotions. This type of traffic is valuable as it indicates that users are finding your website through genuine interest and engagement with your content on social media.

Organic social traffic can be a powerful tool for businesses looking to increase their online presence and reach new audiences. By creating engaging and relevant content on social media, businesses can attract more organic traffic to their websites. Additionally, this type of traffic often has a higher conversion rate than other sources because these visitors have shown interest in the brand or product before arriving at the website .

Organic Traffic Can Help Your Website Relevancy and Ranking in Search Engines

One way to increase organic social traffic is by regularly posting high-quality content on social media platforms. This can include blog posts, images, videos, and other types of content that are relevant to your target audience. By consistently providing valuable and interesting content, businesses can build a loyal following on social media and drive more traffic to their website.

Using hashtags strategically can also help increase organic social traffic. Hashtags allow users to discover your content through specific keywords or topics. By using relevant hashtags in your posts, you can reach a wider audience outside of  your followers and potentially attract new visitors to your website.

In addition to social media, search engines also play a crucial role in driving traffic to websites. One factor that search engines use to determine the relevancy and ranking of a website is the amount of quality backlinks it has. Backlinks are links from other websites that lead back to your site. They act as votes of confidence for your website's content and can improve its credibility and authority in the eyes of search engines.

To increase backlinks, businesses can reach out to relevant websites and ask for guest blogging opportunities or collaborate on content creation. This not only helps build relationships with other businesses but also provides an opportunity for more exposure and potential backlinks.

Furthermore, regularly creating valuable and informative blog posts help produce content to share on social media.   It is hard to implement a good and effective social media strategy without quality content existing on your website (home-base).

Local eCommerce Website Design for Euro Work Wear in MundelienWeb Design Client:  Euro Work Wear  

Location:  Mundelein, IL 60060

This new client was a recipient of our newsletter and read about our unique abilities to conquer search engines for contractors.  After reviewing our website further he also noted that we are Shopify eCommerce experts.  It seems that the timing our newsletter was just right, as this new client was in the midst of developing his own eCommerce store using Shopify but had just hit the limits of his knowledge on the platform. Therefore, he was just about to begin seeking assistance from a professional Shopify Website Developer near Mundelein when he received our newsletter. It certainly sealed the deal when he learned that we are locally based in Arlington Heights, which is super close to Mundelein. This made it easy for us to work together to make this project a success!


Italian Restaurant Website Development, Food Photography and Video Production for Trezeros in Mount ProspectWeb Design Client:  Trezero's Kitchen + Tap
Location:  Mount Prospect, IL 60056

The owner of this local Mount Prospect Italian restaurant was looking to update for while, but just could not find the time to get around to it. The old website that they had just did not do a good job of exhibiting their establishment or it's menu. When they discovered that beyond redeveloping their restaurant website, AdverGroup could also capture high quality images of their food.  This made the job of redeveloping their restaurant website so much easier, as finding a professional food photographer nearby was an equal concern as finding a web designer.  When they found AdverGroup, both of  their problems were solved!


Gurtz Counseling, LLC | Licensed Clinical Professional Counselor (LCPC) in Arlington Heights, IL 60004Website Design Client:  Gurtz Counseling, LLC
Location:  Arlington Heights, IL 60004

Gurtz Counseling, LLC is a Licensed Clinical Professional Counselor (LCPC) who is based in Arlington Heights, IL 60004.  When it was time to redevelop their website, the owner asked a few trusted business associates in Arlington Heights for a reference for a local web designer they could have used. Oddly enough, two of the three people she asked replied referring AdverGroup as the best choice for a local web design company.  After reviewing the AdverGroup website and observing other mental health websites that we developed, she was certain that we were the right choice.


Sunday, 04 February 2024 18:17

World of Concrete 2024

World of Concrete 2024 Las Vegas Trade Show for Contractors and Construction CompaniesThe World of Concrete is an annual convention which brings together professionals from the construction industry. This event provides a platform for businesses to showcase their products, services, and technologies related to the concrete and construction world.

Since 1975, this trade show for contractors has grown in size and popularity, attracting thousands of exhibitors and attendees from around the world. This annual show takes place in Las Vegas, which is a city known for its booming construction industry.

During the World of Concrete Trade Show, attendees had the opportunity to explore over 1.2 million square feet of exhibit space, featuring thousands of exhibitors from numerous countries. These exhibitors displayed a wide range of products and services, including concrete saw cutting equipment, concrete mixers, various types of construction software applications and much more.

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Local Website Design and Development and Video Production in Grayslake

Web Design Client:  JC Mobile Billboards

Location:  Grayslake, IL 60030

The owner of JC Mobile Billboards knew that he needed an attractive website to promote his outdoor advertising company. He also knew that due to his business being mobile video billboard displays, that he also needed a professionally produced video commercial to promote his business.  He was happy when he found AdverGroup, as we offer both web design services and video production services. Most importantly, we are local and were capable of capturing his mobile billboards in action!


Local Wordpress eCommerce Catalog Website Design and Development in Vernon HillsWeb Design Client:  Lakeside Food Sales

Location:  Vernon Hills, IL 60061

Lakeside Food Sales Inc. has been supplying and distributing raw ingredients to food and beverage manufacturers, restaurants and bakeries across the United States since 1986. They had what appeared to be a pretty attractive website. However, there were many issues that they wanted to resolve on the existing website. Additionally, they wanted a slightly more professional looking website with a video header and video commercial which would help them "out do" their competitors.


Local eCommerce Website Design for Bathing Beauty Products in Highland Park and Chicago ILWeb Design Client:  The Bathing Beauty Products

Location:  Highland Park, IL 60035

This Highland Park based client sought to develop an Shopify eCommerce website where she could sell her beauty products.  This gal knew she wanted an online store, but did not know where to begin. While searching Google for a local eCommerce web designer near Highland Park and Chicago, IL she came across AdverGroup.  Within our brief initial phone call, I explained that we would be the perfect fit for this new business owner, because we also train our clients how to use the tools which we implement in all of our website projects.  Beyond training on her website platform we also include coaching on content development and implementing effective social activities that would help her new business on the road to becoming relevant in search engines. 


Fiesta Latin Sherwin-Williams Exclusive Website Design for Painters and Painting Contractors in ChicagoIn 2023, as Sherwin-Williams Latin American Resource Group held their 2nd annual Fiesta Latina. Sherwin-Williams is a paint manufacturer who cares about the painting contractors that they supply paint to.  In efforts to provide more resources to Latin American painting contractor Sherwin-Williams formed their Latin American Resource Group. This group helps painting contractors and companies realize other resources for their business to help them become successful.

Please take a moment to view the various videos produced by, and gallery of images captured by AdverGroup Web Design. 


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