Web Design Client: Lakeside Food Sales
Location: Vernon Hills, IL 60061
Lakeside Food Sales Inc. has been supplying and distributing raw ingredients to food and beverage manufacturers, restaurants and bakeries across the United States since 1986. They had what appeared to be a pretty attractive website. However, there were many issues that they wanted to resolve on the existing website.
Additionally, they wanted a slightly more professional looking website with a video header and video commercial which would help them "out do" their competitors.
Some of the issues that existed on their pre-existing website were not glaring, but to a Search Engine Optimizers' trained eye, there was many SEO deficiencies that were silently keeping this clients website from becoming relevant in search engines. These deficiencies included all product pages missing Intelligent Page Titles, Meta-Descriptions and SEO optimized page content. Furthermore, most all of the images on this clients pre-existing website did not have licensing secured. The images on the pre-existing site were gathered from the web, by an employee of the company who was tasked with the job to update the website. While he did a great job of adding products to the website, he was not knowledgeable to the recommended guidelines of SEO. Nor was he aware that he was putting the company at risk for using images that were not licensed.
Deliverables for this eCommerce Catalog Website for Food Ingredient Supplier and Distributor in Website in Vernon Hills, IL 60061
- Custom Wordpress WooCommerce eCommerce Theme Design. This client had a decent looking design previous to employing AdverGroup to redevelop. Therefore, we kept the color scheme and some design elements and used them in our new and improved Wordpress build.
- Video Header Slide Show on Home Page. We implemented an easy to use video header component on this clients WordPress website. This component is also used to produce many of the product and category sliders on the website.
- Export and Modify of Client's eCommerce Product Feed .This client had a pre-existing WooCommerce eCommerce website. However, the data feed possessed little or no content other than product name, categories and a brief product description. We modified their "product feed" so that could be imported into the new WooCommerce eCommerce build, ensuring that all products possessed Intelligent Page Titles, Meta-Descriptions and SEO optimized page content.
- Product Photography Generated by Artificial Intelligence (AI). While AdverGroup is a professional product photographer, and is fully capable of capturing product photography for our clients. This project required replacing 140 product images that had never been licensed. Rather than seeking 140 unique stock images, many of which do not even exist, AdverGroup deployed our expertise in AI image generation. As a full service ad agency we are professional graphic designers that stay on the cutting edge in graphic design technology. Therefore we have become experts in Artificial Intelligence (AI) generated content which includes text and images. In addition to producing AI stock images, we also wrote terms and conditions that made users aware that AI was used to develop content on this clients website.
https://advergroup.com/web-design-portfolio/167-lakeside-food-sales-vernon-hills#sigProId665a390435
- Corporate Staff Images Captured by AdverGroup. As a professional local food and product photographer, we also often capture images of our business clients facilities and employees. This client needed to add new employees to their "Team Page". Therefore, we took new high resolution photographs of their new staff and edited them to match the previous images of employees that already existed on their corporate website.
Other Items included in this eCommerce Website Design Project:
- Content Creation: Website included service page content creation. Meaning that AdverGroup wrote all eCommerce policy text for this food ingredient eCommerce catalog website design project. We coded all webpage articles to include proper metadata for search engine optimization food ingredient products.
- Search Engine Optimization (SEO) for Shopify eCommerce Website: We coded all metadata on their homepage and webpages, we also produced Search Optimized Blog Content and SEO Blog Configuration plus SEO Optimized Content Creation for this food ingredient products online store.
- Included configuration of Google Analytics and Google Webmaster Tools.
- Creation of custom website Favicon.
We develop and deliver specialized custom catalog websites using the Wordpress WooCommerce eCommerce platform. We help eCommerce catalog stores achieve unique functionality required by their specific industry or product types. Beyond being being a food ingredient eCommerce web design expert, we are also experts in Search Engine Optimization (SEO) and images generated by Artificial Intelligence (AI). We offer complete packages that include everything you need to launch a professional eCommerce Catalog website.
Contact AdverGroup today for assistance in achieving a professional eCommerce website design, similar to what we delivered for this local Vernon Hills, IL 60061 based food ingredient supplier and distributor.
